Tim Kassouf
Digital Marketing & Lead Generation, Senior-level Management
- Role
- Manager of Digital Marketing & Demand Generation at Roadnet Technologies Inc
- Location
- Fredericksburg, VA, US
- LinkedIn followers
- 500 followers
About Tim Kassouf
Dynamic Marketing Executive with over 10 years\' experience in strategic marketing…
Experience
Manager of Digital Marketing & Demand Generation
Apr 2014 — Present · Towson, MD, US
I\'m responsible for generating new marketing-qualified sales leads, across digital marketing channels.I manage over $1.5 million in paid search marketing; in my first year, I increased monthly lead volume 13x & cut average cost per lead by over 70%.I manage results-oriented SEO efforts across a network of corporate sites; I\'ve increased traffic by 40%, unique visitors by 42%, and organic conversions by 202% in my first year, alone.I\'m a team leader on a corporate brand identity project, specifically responsible for the web-related initiatives. As part of this project, I play a key role in the planning, development, and execution of a massive website redesign / overhaul that\'s merging several different brands\' websites into a single, new, overarching web presence.Using a variety of tools, like Marketo, our Marketing Automation platform & Salesforce.com, our integrated Sales & CRM software, I develop & manage A-B split tests to optimize conversions & drive lead gen. I\'m also responsible for developing digital marketing collateral, like marketing emails, landing pages, and automated follow-up/lead nurture campaigns that support a variety of initiatives across marketing channels.(Note: As of late 2015, Roadnet Technologies, and several other fleet technology companies owned by the same parent, all rebranded to a single company: Omnitracs. Leading up to this, my role had expanded to oversee Digital Marketing & Lead Gen across the entire enterprise.)
Skills
- Google Analytics
- Marketing Strategy
- Social Media
- Marketing S
- Direct Sales
- Online Advertising
- Marketing
- SEO
- Web Analytics
- Integrated Marketing
- Start-Ups
- Web Content Management
- Team Leadership
- Social Media Marketing
- Team Building
- Management
- Writing
- Digital Marketing
- Lead Generation
- Marketing Communications
- Online Marketing
- Google Adwords
- Leadership
- Public Speaking
- Strategy
- E-Commerce
- Strategic Planning
- Mobile Marketing
- Microsoft Office
- Sales
- Web Marketing
- Account Management
- Crm
- Ppc
- Digital Strategy
- Sem
- Newsletters
- Building Relationships
- Recruiting
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