Tim Glover

About Tim Glover

I am a passionate marketer and senior leader that is driven by innovation and big ideas. I am a leader who likes to surrounding myself with smart, forward-thinking people. Over the past two decades, I\'ve been able to wear many hats allowing me to hone in on my skills of building teams, business & product development, client leadership, and media planning & buying. With a media-led foundation, I\'ve developed a drive for innovation and been able to focus on media strategy while embracing all media forms, new and proven.Key Experience:Team structure & process development Process implementationCoach and mentor for several direct reports for more than 10 yearsBusiness Development: Key presenter for numerous pitch teamsLeadership of teams varying in size from 5 to 40Thought leadership in the Digital marketing space: Participated in numerous conference panelsClient leadership for national and local media accounts in the $5MM-$100+MM rangeMarketing, Media, and Digital strategy developmentMulti-channel communication planningDigital media buyingResearch and analytics analysis: Insights developmentLead contact for numerous partner agencies of varying sizes

Experience

1. EVP, Media

   Usa Marketing Partners

   Jan 2026 — Present

   Responsible for all media activation, growing a team of specialists, and building long-lasting partnerships.• Lead cross-functional media team across Media Strategy, Investment, and Analytics• Build and institutionalize scalable media planning and buying processes, increasing operational efficiency and standardizing execution • Design and execute integrated, multi-channel media strategies tailored to client business goals across Retail, Automotive, and Home Improvement categories• Develop and strengthen strategic media partnerships, securing preferred pricing and first-to-market opportunities• Own P&L accountability for media investments and revenue management, ensuring accurate forecasting and financial reporting• Champion data-driven decision-making by aligning digital strategy with real-time analytics and attribution modeling• Direct the creation of custom performance dashboards, enabling transparency and optimizing cross-channel performance insights• Author digital strategies integrating paid, owned, and earned tactics—balancing performance, innovation, and brand equity• Grow agency revenue by 30% in the first year by implementing new revenue centers and aiding in new business• Provide a high level of leadership that allows a small team to feel empowered while having the support and hands-on assistance of senior leadership to build momentum and ensure consistent excellence of media planning and buying. • Give long-term strategy input to company ownership across every media function

Education

• Northern Kentucky University

  BS, Communications: Minor in Marketing

Skills

• Marketing
• Mobile Marketing
• Marketing Strategy
• Interactive Media Planning
• Google Adwords
• Email Marketing
• Mobile Advertising
• Social Media
• Google Analytics
• Media Planning
• Media Strategy
• Word of Mouth Marketing
• Strategy
• Social Media Marketing
• Online Advertising
• Ppc
• Project Management
• Digital Marketing
• Direct Marketing
• Digital Media
• Sem
• Advertising
• Media Buying
• Integrated Marketing
• Digital Strategy
• Interactive Marketing