Tim Felstead
Product & Solutions Marketing Manager, Live Production @Sony Europe
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WORK HISTORY
Product & Solutions Marketing Manager, Live Production @Sony Europe
Basingstoke, GB
Responsibilities Category manager for Europe including cloud (including SaaS) and ground based software and hardware systems for live production workflows. Forecasting and revenue planning, supply chain coordination, sales enablement including training, market and competitor analysis, new product introduction (NPI). Communicated European voice of customer (VoC) to local and international management. Direct support for sales including sales tactics, bid and quotation support, proposal writing. Support to channel sales via bid support, training and events. Responsible for category presence in major industry shows. Marketing communications support including original writing.Achievements Grew category revenue 10% compound annual growth rate (CAGR) over 4 years. Developed NPI and go to market (GTM) in 2021 to take market share to 30%+ in 2024. Significantly improved competitor analysis and sales enablement tool sets in current and new markets. From near zero current items re-invigorated relevant and accurate competitor strengths, weakness, opportunities and threats (SWOT) analyses. Enabled independent and successful actions by sales teams to drive lead conversion. Developed key direct customer relationships for software and SaaS NPI’s which enabled customer value proposition (CVP) identification and message creation.
EDUCATION
De Montfort University
MSc
The Open University
MBA
De Montfort University
BSc
ABOUT TIM FELSTEAD
An accomplished leader, specialising in media technology sales and marketing and product marketing management. Delivers revenue growth, development and purpose to and within customer facing B2B Sales and Marketing teams. Internationally experienced (France, Germany and the UK). Successfully sells to, communicates and motivates customers and colleagues across complex business eco-systems. Translates points of differentiation in product, service and relationship into meaningful customer benefits and sales leads. A board level and high value negotiator with demonstrable success, acumen, and high levels of personal autonomy and integrity. KEY SKILLS Sales Management | Product Marketing Management | Product Management | Business Development | Key Account Management | Strategic Sales & Marketing | Marketing Communications Writing | Bid & Proposal Writing | National, Regional and Local Team Leadership | Process, Team & Company Transformation | Certified AWS Cloud Practitioner | Microsoft Word, PowerPoint, Excel
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