Tim Buckley

About Tim Buckley

Results-driven business development and commercial executive with deep experience leading go-to-market strategy, brand positioning, reimbursement strategy, and revenue growth in medical devices, biotech, and healthcare technology. Proven ability to build strong relationships with Key Opinion Leaders (KOLs), national and state medical societies, government affairs, and patient advocacy organizations to drive market adoption and accelerate business success. I bring a unique perspective to marketing and commercialization, having developed innovative health technologies as an engineer before transitioning into global sales and marketing leadership. My technical foundation allows me to bridge the gap between product innovation, market needs, and commercial success. Market Creation & Sales Growth – Ophthalmology (retina - cataract - glaucoma stents, lasers, optics, and catheters), minimally invasive treatments and stents for BPH, ENT lasers, cardiothoracic stents for aortic dissection repair, robotic visualization and microscopic illumination, laparoscopic staplers and closure devices. Marketing & Commercialization – Expertise in product marketing, brand positioning, and multi-channel campaign execution to optimize market penetration. Go-to-Market & KOL Engagement – Strong track record of developing and managing Key Opinion Leader (KOL) networks, advisory boards, and government and patient advocacy organizations. Global Revenue Growth – Skilled in aligning marketing with sales, leveraging KOL for peer-to-peer demand generation, and driving lead conversion. Reimbursement & Payment Strategy – Deep expertise in optimizing reimbursement pathways, payer strategy, and health economics to drive sales adoption and market access. New Technology APC, CPT Codes. Digital & Performance Marketing – Experienced in SEO, SEM, social media strategy, and data-driven marketing to maximize brand reach and engagement. Executive Leadership & Team Building – Hands-on and passionate leader scaling high-performing sales & marketing teams, fostering collaboration, and executing strategic growth initiatives.

Experience

1. Executive Vice President

   Prodeon Medical, Inc

   Nov 2025 — Present · Sunnyvale, CA, US

   Executive Vice President at Prodeon Medical, a urology surgical company that has developed a novel, non-permanent implant that remodels the prostatic urethra to provide sustained relief of BPH symptoms; the technology is designed to be fully compatible with physician-owned cystoscopes, enabling seamless integration into existing workflows. • Business Development - Lead all BD initiatives, including strategic partnerships and long-range growth planning.• Commercial Strategy - Drive commercial strategy, overseeing market development, controlled market release planning, and go-to-market execution.• Global Launch Optimization - Align cross-functional teams across clinical, regulatory, R&D, and marketing to support product adoption and evidence generation.

Education

• Santa Clara University

  Master of Business Administration - MBA, Business

• University of California, Berkeley

  Bachelor of Science - BS, Mechanical Engineering

Skills

• Competitive Analysis
• Selling
• Start-Ups
• Surgery
• Strategic Partnerships
• Strategy
• Biomedical Engineering
• Project Management
• Strategic Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Training
• New Business Development
• R&D
• Sales Management
• Market Development
• Ophthalmology
• Fda
• Hospitals
• Medical Devices
• Glaucoma
• Operating Room
• Business Strategy
• Program Management
• Healthcare
• Business Development
• Leadership
• Digital Marketing
• P&L Management
• Global Marketing
• Product Management
• Marketing
• Disposables
• Sales
• Negotiation
• Marketing Management
• Market Analysis
• Capital Equipment
• Management
• Surgical Instruments