Tim Baker

About Tim Baker

Executive Leader | Digital Transformation | Technology and Architecture Strategy | AI & InnovationVisionary technology executive and enterprise-scale Chief Architect, with a strong track record of aligning architecture strategy with transformational business outcomes across global platforms. Experienced in leading large-scale, long-running technology initiatives requiring rigorous planning, strategy, and enterprise-wide alignment. Adept at delivering scalable cloud-based solutions that optimize business performance and accelerate digital transformation. • Recognized leader in Technology and Architecture Strategy, Enterprise Architecture, and Governance—known for translating complex business needs into actionable roadmaps that improve agility, reduce risk, and enable innovation. Technology expertise spanning cloud, application, data, and integration platforms, combined with hands-on engineering roots and a practical understanding of enterprise operations, sales, marketing, finance, budgeting, and P&L responsibility.• Skilled communicator with executive presence, experienced in engaging C-suite stakeholders to define and drive strategic technology programs and innovation agendas. Leads with integrity, respect, and empathy—mentoring teams, fostering a culture of continuous improvement, and building high-performing architecture organizations. • Proven ability to manage and inspire senior-level technology talent while maintaining focus on team development, coaching, and resourcing strategies.• Instrumental in digital business transformation through enterprise roadmaps, capability assessments, modern architecture patterns, utilization of automation and AI and simply knowing how to get things done.• Led cloud migrations and platform modernization efforts to streamline operations, improve scalability, and enhance customer experience.• Innovative problem solver and ideator—leveraging AI, automation, and modern architecture practices to create forward-thinking solutions. Serves as Chair of Architecture Review Board, IT Governance Board and leading member of AI Steer Co, driving GPT/LLM adoption and agentic AI use cases across business and products.• Extensive experience in vendor management, contract negotiation, and proposal development for high-impact technology programs.• Combines strategic vision, technical depth, financial acumen, and delivery discipline to provide measurable value across complex, global organizations.

Experience

1. Head of Enterprise Architecture

   Avalara

   Jul 2024 — Present · Dallas-Fort Worth, TX, US

   Define and guide Avalara’s enterprise-wide transformations utilizing AI, automation, and proven data-driven architectures, enabling hyper-automation, digital scalability and customer-centric operating models. This includes defining business transformation/solution strategies for marketing, sales, service, rev-ops, channel partners and IT strategies for AI and automation governance, enterprise technology governance and information strategy- Modernized go-to-market and sales execution capabilities by leading the architecture of next-generation lead-to-sale engines, territory optimization, and ABM-enabled customer engagement models, leveraging AI for lead and opportunity scoring, opportunity prioritization, and guided selling as well as improved marketing campaign transparency and attribution- Advanced Avalara’s subscription billing and revenue management transformation thru improvements to the architecture and delivery model improving the architecture delivery for entitlement, and consumption-based monetization with standardized, automated order-to-cash architectures, improving accuracy and reducing revenue leakage- Established an adaptive enterprise architecture practice grounded in measurable business outcomes, focused on improving EA maturity, AI and solution reference architectures, utilization of LeanIX to provide transparency to the enterprise architecture, its governance and reduce redundancy; unlocking value, reducing costs and improving innovation.

Education

• California State Polytechnic University-Pomona

  Bachelor of Science (B.S.), Business Administration and Management, Computer Information Systems

  2000

• Texas A&M University

  Master of Business Administration - MBA, Finance, Technology, Entrepreneurship and Innovation

  2017 — 2019

• University of California, Irvine - The Paul Merage School of Business

  Designing Solutions with Generative AI

Skills

• Software Development Life Cycle (Sdlc)
• Team Leadership
• Communication Skills
• Java
• Product Development
• Representational State Transfer (Rest)
• Architecture
• Mobile Applications
• Vendor Management
• Business Model Innovation
• Architectures
• Business Case Modelling
• Web Applications
• Business Architecture
• Service-Oriented Architecture (Soa)
• Problem Solving
• Business Process Improvement
• Business Planning
• Middleware
• Technology Enabled Business Transformation
• Project Planning
• Bpmn
• Cloud Applications
• Business Strategy
• Sdlc
• Solution Architecture
• Agile Methodologies
• Java Enterprise Edition
• Enterprise Software
• Enterprise Architecture
• Team Building
• Web Services
• Technical Leadership
• Bpel
• Software Engineering
• Xml
• Rest
• Cross-Functional Team Leadership
• Strategy
• Web Development