Tim Turner

About Tim Turner

English Degree | U.S. Army Veteran | Digital Marketing & AI Enthusiast | Senior Leader at…

Experience

1. Regional Sales Manager

   Byrider

   Jan 2004 — Present · Marietta, OH, US

   Overseeing a 3-state, 5-location Byrider franchise, I’m responsible for the entire sales operation. I lead multiple teams – sales representatives and their managers – and spend a lot of time coaching and developing them to hit our goals. Day-to-day, I’m driving sales performance, managing inventory, crafting sales strategies, and making sure every customer leaves happy. All of this happens in a Buy Here Pay Here setting, meaning we sell used cars with flexible in-house financing to customers with less-than-perfect credit – a mission I’m proud of, since it gives people a second chance when other dealers might turn them away. I’m proud to say that under my leadership, our five dealerships have built some of the strongest sales team tenures in the organization and have been rewarded with dozens of performance awards. Individually, I was awarded the “Commitment to Excellence” award in 2023 – which came with a swanky Tag watch I’m still proud (and frequently nervous) to wear to this day.On top of the sales operations side, I also spearhead 100% of our marketing – a rare combo for a Sales Director. Thanks to my background in digital marketing (I own a modestly sized agency), we didn’t hand this off to an agency; I personally run our Google Ads campaigns (a top performing account in our vertical) and manage all of our social media with the help of our Social Media Director that I hired and trained. This hands-on approach keeps sales and marketing tightly aligned, because I can tweak campaigns on the fly to match what’s happening at the lot level, maximize AI tech stacks – and it’s paying off. We’ve generated a surge of online leads and traffic to our stores while saving the franchise the cost of a full-blown digital agency. We’ve also made our teams incredibly efficient using AI tools like assistants and operators. In short, I’m wearing two hats and making it work – delivering agency-level digital marketing while driving strong sales growth for our franchise.

Education

• Tulane University

  Bachelor of Applied Science (B.A.Sc.), English Language and Literature/Letters

  1997 — 2001

Skills

• Forecasting
• Profit
• Sales Management
• Sales
• Automotive
• Social Media Marketing
• Inventory Management
• Retail
• Customer Satisfaction
• New Business Development
• Management
• Team Building
• SEO
• Sales Operations
• Customer Retention
• P&L
• Marketing
• Selling
• Leadership
• Sales Process