Tim Record
Co-Brand Credit Card, Loyalty, and Payments Executive | Omni-channel marketing and CRM expertise | Merchant, issuer, and network experience | B2C and B2B experience
- Role
- Vice President - Loyalty, Crm, and Payments at Chico's FAS, Inc.
- Location
- Portland, ME, US
- LinkedIn followers
- 500 followers
About Tim Record
Broad-ranging, active, and adaptive executive leader known for driving sustained business results and relationships. Deep background in credit cards, payments, and loyalty – across B2C and B2B from partner and issue perspectives. Consistently executes on opportunities to transform performance and relationships, enabled by strong influencing, communication, and relationship management skills.• Led top 5 corporate initiative for commercial fleet card program, bringing the initiative to a state of market readiness. Held full P&L and general management responsibility for highly profitable consumer co-branded credit card program, including transitioning issuers and networks while revamping the rewards program. Expertise in direct-to-consumer marketing, customer segmentation and analytics, customer loyalty, brand marketing, and partnership building. • Action-oriented, strategic thought leader with broad perspective and impact. Builds equitable financial, contractual, and working arrangements to establish genuine partnership and maximize value across stakeholders. Innate ability to “go deep” where required and translate key observations back to broad audiences in a clear, compelling way.• Empathetic, transparent, and collaborative leadership style that consistently engages others and results in the creation of dedicated, high-performing teams. Establishes and nurtures strong cross-functional relationships while inspiring trust, respect, and loyalty. Strong sense of accountability, adaptability, and resilience.
Experience
Vice President - Loyalty, Crm, and Payments
Feb 2025 — Present
Responsible for loyalty programs and launch of co-branded credit cards across Chico\'s, White House Black Market, and SOMA brands. Oversee CRM and direct mail programs and responsible for customer payment strategies across all three brands.
Education
Bowdoin College
Bachelor of Arts
Brown University
Master of Science
Skills
- Segmentation
- Multi-Channel Marketing
- Direct Marketing
- Database Marketing
- Direct Mail
- Catalogs
- Email Marketing
- Customer Acquisition
- Analytics
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