Tim Peyton
VP of Marketing | EdTech & Higher Education Go-To-Market | Institutional, Faculty & Student Growth
- Role
- Vice President, Global Marketing Operations & Enablement at Pearson
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Tim Peyton
VP/SVP-level marketing executive with 25 years of experience in EdTech and higher education, leading go-to-market strategy, growth, and organizational transformation across institutional (B2B), faculty-driven (B2B), and student-facing (D2C) motions.Accountable for full-funnel marketing performance and GTM prioritization influencing $850M+ in annual revenue across digital platform and content portfolios, with direct responsibility for allocating $25M in annual marketing investment. Known for modernizing GTM models in legacy higher education markets—unifying fragmented organizations, reallocating capital to higher-return initiatives, and delivering multi-million-dollar cost savings while accelerating institutional adoption and student outcomes.Led and scaled category-defining EdTech initiatives, including Inclusive Access digital delivery models adopted by 400+ institutions and 1.5M students, improving affordability, access, and market adoption at scale.Trusted partner to executive leadership teams navigating the intersection of education, technology, and commercial growth.
Experience
Vice President, Global Marketing Operations & Enablement
Apr 2025 — Present · Columbus, OH, US
Executive role focused on centralizing and scaling marketing execution and GTM enablement across 5 marketing organizations and 6 global geographies.• Established global marketing operating model and martech roadmap.• Enabled enterprise-wide investment discipline tied to pipeline, revenue, and ROI.
Education
Seattle University
Two Bachelor's Degrees, Humanities and Drama
1989 — 1993
Bowling Green State University
Master of Arts, American Popular Culture
1997 — 1999
Skills
- Academic Publishing
- Textbooks
- Marketing
- Sales
- Publishing
- Leadership
- Higher Education
- Ebooks
- Online Publishing
- Content Strategy
- Instructional Design
- Digital Strategy
- Educational Technology
- Editing
- Strategy
- Program Management
- Marketing Strategy
- Creative Writing
- Product Development
- Management
- Editorial
- Books
- Sales Operations
- Copy Editing
- Content Management
- Content Development
- Sales Presentations
- Proofreading
- E-Learning
- Copywriting
- Publications
- Strategic Partnerships
- Email Marketing
- Digital Media
- Web Content
- Multimedia
- Digital Publishing
- Social Media
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