Tim Payne
Sales Director @Jml
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WORK HISTORY
Sales Director @Jml
Sales Director at JML, leading all commercial channels across UK and international markets and serving as a member of the Operational Board.I am responsible for defining and delivering the sales strategy, driving growth across retail, online and wholesale while ensuring strong commercial performance across all partners.As part of the Operational Board, I contribute to wider business strategy, aligning sales with marketing, product development, supply chain and finance to deliver against growth and profitability objectives.I build and lead strategic partnerships with major retailers, positioning JML as a performance led partner that drives incremental sales through innovation, TV led demand and strong in store execution. I ensure clear alignment on margin, ranging and execution, while maintaining the pace needed to act quickly on opportunity.Internally, I lead a multi channel sales function across retail, ecommerce and field sales, with full accountability for delivery. My field sales team plays a critical role in driving in store execution, ensuring displays, availability, pricing and standards are consistently delivered to convert demand into sales. My focus is on translating strategy into consistent execution, ensuring product launches, availability and in store standards deliver maximum return.Alongside this, I drive continuous improvement across the function, strengthening capability, simplifying processes and embedding a culture of accountability and performance to deliver sustainable growth and improved profitability.
SKILLS
ABOUT TIM PAYNE
Sales Director at JML, driving growth in FMCG with over 20 years of sales and retail leadership. I oversee UK, Ireland and international sales across retail, ecommerce, distribution, wholesale, direct to consumer and field sales, managing multiple high performing teams and reporting directly to the CEO.I specialise in creating and executing sales strategies that deliver profitability, strengthen partnerships and unlock new opportunities. With proven success across the UK’s biggest retailers including the Big Four grocers, major discounters and high street leaders such as ASDA, Tesco, Morrisons, Sainsbury’s, Argos, B&M, Superdrug, Dunelm and Boots, I am recognised for director level negotiations and strong commercial acumen.Alongside driving sales, I focus on identifying efficiencies and streamlining processes to maximise performance, scalability and margin. Collaborative and results focused, I build innovation and teamwork while delivering sustained growth.
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