Tim Montgomery

About Tim Montgomery

Over the past 2 years, my career in digital marketing has led me to getting my Google Ad…

Experience

1. Search Engine Marketing Analyst

   CMI Media Group

   May 2020 — Present

   Overall management and optimization of client accounts to ensure campaign delivery, reach, and performance goals are met or exceeded Build expertise in leading ad technology platforms such as Google Search Ads 360, The Trade Desk, as well as CMI’s proprietary technology and data platforms Assist in developing proposals which achieve client and/or brand objectives Perform keyword research and develop structure and ad copy for SEM campaigns Analyze performance data and implement optimizations to increase ROI of campaigns Work directly with SEM Team, account management, media services, and analytics teams in analyzing and overseeing paid search, video, programmatic and contextual marketing campaigns Partner with analytics to create A/B landing page and creative ad testing and analysis and propose product enhancements for campaigns Write and edit ad copy for A/B testing purposes Build bulksheets, tracking URLs and launch campaigns Maintain budget and spend allocation for campaigns based on set goals. Tenaciously troubleshoot and escalate technical issues. Develop bidding strategies and implement automated bid management rules within paid search management tools such as Google Search Ads 360 (DoubleClick) Launch, manage, and optimize programmatic campaigns in demand side platforms like the Trade Desk. Establish best practices and templates for programmatic media buying, and share that knowledge across the team. Work with cross functional departments to align with goals and objectives Perform regular competitive research analysis for all campaigns Stay abreast of new tools, ad formats, trends and best practices in Search and Emerging Media through research and/or industry events and conferences Regularly coordinate with vendors and Reps on collaborative recommendations for optimization and management Share insights and knowledge with the rest of team SEM in an effort to continuously improve and evolve our processes

Skills

• Public Speaking
• Microsoft Excel
• Microsoft Office
• Facebook
• Microsoft Word
• Time Management
• Powerpoint
• Sports Marketing
• Social Networking
• Social Media
• Sports Management
• Customer Service
• Event Planning
• Sports
• Teamwork