Tim Mitchell
Customer and Marketing Insights Leader -- HP RETIRED
- Role
- Customer and Market Intelligence Insights Leader at HP
- Location
- Boise, ID, US
- LinkedIn followers
- 500 followers
About Tim Mitchell
Constantly seeking to find the \"sweet spot\" where customer needs identification…
Experience
Customer and Market Intelligence Insights Leader
Jan 1996 — Present · Boise, ID, US
I currently enjoy leading the end-to-end insights discovery to implementation process across the office printing ecosystem. My recent research focuses on how HP can reach new customers through the expansion and improvement of channel partner relationships; Printing as A Service; and the discovery of new document/content management solutions innovation opportunities. I\'m also leading a new needs-based customer segmentation effort to improve marketing effectiveness and new product and service development.I have previously led SMB and Enterprise innovation funnel development research and have experience in customer support satisfaction research to improve customer experience. My HP career has also allowed me to work on commercial PC advertising effectiveness research, in new business development, public relations and communications management, and in new business development for the LaserJet Supplies organization. I\'m pleased to have a solid understanding of global business unit as well as regional organizational functions.
Education
University of Houston
(Enrolled) MS Futures Studies in Commerce, College of Technology, Foresight, Futures Studies, Scenario Development
2010 — 2012
Boise State University
Bachelors of Science, Sociology
1979 — 1983
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