Tim McVea
Deputy Head of Marketing for Aircraft Modifications and Lifecycle Services @Airbus
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WORK HISTORY
Deputy Head of Marketing for Aircraft Modifications and Lifecycle Services @Airbus
Toulouse, FR
As Marketing Director & Deputy Head for Airframe and Sustainability Services, I lead strategic marketing efforts across a complex, global portfolio. I introduced the first unified marketing plan to align expert teams and provide clear strategic direction, and transformed our external communications with a structured plan, centralised GSite, and a targeted video series.Recognised as a subject matter expert in the aviation sector, I regularly represent the business at industry panels and in the media. My work directly supports commercial success, including contributing to a record order intake in 2024.I also drive marketing for technically complex, cross-partner services. Internally, I lead on market intelligence projects, team coaching, and fostering collaboration between Marketing, Sales, Strategy and top leadership to drive results and create an energising team environment.
EDUCATION
Swansea University / Prifysgol Abertawe
Master's degree - MRes, Research Masters in Environmental Engineering
Swansea University / Prifysgol Abertawe
Honours Degree in Business Management and Marketing BSc, Business, Management, Marketing, and Related Support Services
ABOUT TIM MCVEA
Marketing Director with over 15 years of experience in the aviation industry, currently leading marketing and business development for Sustainability Services at Airbus. Proven ability to shape strategy, lead cross-functional marketing initiatives, and drive complex sales campaigns across the world. Experienced in lifecycle product development, go-to-market planning, and stakeholder engagement across all levels of the organization.Strong background in sustainability, product innovation, and cross-program integration. Skilled in aligning marketing activities with corporate priorities and contributing to multimillion-Euro business growth. Known for building effective partnerships across teams, simplifying complex topics for executive audiences, and enabling knowledge transfer through training and governance.International experience in Europe and Asia, with a technical and commercial foundation built on a Master’s in Environmental Engineering and a BSc in Business Management & Marketing. Regular contributor to internal and industry events as a speaker, panelist, and subject matter lead.
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