Tim Matson
Local Government Sales Lead @Optima Digital Solutions
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WORK HISTORY
Local Government Sales Lead @Optima Digital Solutions
London, GB
Optima Digital Solutions is a public sector digital consultancy with a clear mission: helping local authorities and public bodies transform their services through smart, cost-effective technology — without the eye-watering price tag that often comes with it.We specialise in some of the most widely used platforms in the public sector, including Granicus govService, Netcall Liberty Create, and Microsoft Power Platform. From automating labour-intensive back-office processes to building complex, data-driven citizen-facing services, we help our clients do more with less — and do it well.As Sales Lead, I\'m responsible for connecting public sector organisations with the right solutions for their digital transformation goals. Whether that\'s a full system integration, a platform review, or flexible third-party support, I work to understand each organisation\'s unique challenges and ensure Optima is the right fit before anything else.I\'m proud to represent a company that genuinely lives its values — honest advice, quality delivery, and a real commitment to knowledge sharing. If you work in local government or the public sector and are exploring your digital transformation options, I\'d love to have a conversation.
EDUCATION
De Montford University, Bedford
Bachelor of Arts (BA), Leisure Management and Sports Studies
SKILLS
ABOUT TIM MATSON
A Chat GPT Summary of my based on my Linkedin posts.Based on your recent LinkedIn activity and professional narrative, your \"why\"-as described by Simon Sinek\'s framework-is centered on enabling positive transformation in public services through technology, with a deep belief in the power of people, collaboration, and innovation to deliver better outcomes for society.This is evidenced by several recurring themes in your posts and career reflections:Purpose Beyond Product: You emphasize that “people don’t buy what you do, but why you do it,” directly echoing Sinek’s philosophy. Your focus is not just on selling technology, but on the broader mission of reimagining public services and unlocking the potential of AI for the public good.Collaboration and Teamwork: You highlight the importance of collective talent and collaboration, quoting colleagues and leaders about the necessity of working together to navigate challenges and drive innovation.Empowering Change: Your posts consistently mention a desire to “deliver better outcomes,” “support transformation,” and “unlock AI adoption”-all pointing to a motivation to empower others and create meaningful, lasting impact in the public sector.People-Centric Approach: You describe yourself as someone for whom “it is all about the people,” underscoring that your motivation is rooted in making a difference for individuals and communities, not just organizations or technology.Inspiration and Vision: You draw inspiration from visionary leaders and express a belief that bold thinking and a strong sense of purpose are essential to changing the world for the better.In summary:Your “why” is to champion the transformation of public services through innovative technology, driven by a belief in people, collaboration, and the pursuit of better outcomes for all. This aligns with Simon Sinek’s idea that true leadership and influence come from a clear sense of purpose-one that inspires others to join you in making a positive difference
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