Tim Lofthouse

Media Purchasing @Procter & Gamble

Weybridge, GB

Responsible for UK & Ireland Media spend via direct relationships with Media Owners across all media touch points including TV, Print & Digital.• Lead scope of work & agency fee negotiations, across 3 media agencies (75+ people.) Generated 20% savings and efficiencies in FY1516 whilst leading the agency transformation work in Northern Europe.• Generated YoY double-digit $millions Media value (Hard Savings, Price Avoidance & Value Add) across all media owners, using sourcing & trading strategies, leveraging ‘cross-media’ opportunities & direct negotiations.• Led the European commercial strategy and negotiations for P&G’s first Amazon media trading agreement. • UK Relationship owner with global media partners – developed local action plans to drive innovation within Media. • Led step-change of new Digital commercial model for buying on viewed impressions in the UK. New approach for UK and expanded across Europe. Increased effectiveness of media with significant savings.• Leading the newly formed European Media Quality taskforce team, identifying best practices across the region for reapplication, to drive media effectiveness throughout the business.