Tim Goebel
Performance Marketer Leader | Scaling Data-Driven Growth | Full-Funnel Strategy & Transformation
- Role
- Senior Manager, Performance Marketing at T-Mobile
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Tim Goebel
Performance marketing leader who transforms paid media into scalable, full-funnel growth engines across telecom, retail, and hospitality. Proven track record managing $100M+ in media investment, optimizing channel mix, and driving measurable gains in revenue, engagement, and efficiency. Experienced in leading complex brand integrations and modernizing marketing operations while maintaining performance in high-stakes environments. Known for aligning cross-functional teams to deliver innovative, data-driven campaigns that produce real business outcomes.Core Strengths:Full-Funnel Performance Strategy Data-Driven Decision Making & Analytics Cross-Functional Leadership & Alignment Brand Integration & Transformation Customer Acquisition & Lifecycle GrowthCore Technical Skills:Paid Media Platforms (Meta, Snapchat, Programmatic, Display) Dynamic Creative Optimization (Flashtalking, The Trade Desk) Marketing Automation & Creative Trafficking (CAT) SEO & Local Search Optimization (Google, Bing, Apple Maps) Conversion Rate Optimization (CRO) & Performance Analytics Tableau, Power BI)
Experience
Senior Manager, Performance Marketing
Aug 2025 — Present
Lead Display and Paid Social strategy supporting enterprise acquisition of UScellular customers.Execute transition marketing strategy across legacy audiences.Partner with Brand, Legal, Media, and Product to align regulatory-compliant messaging.Activate dynamic campaigns across Meta, Snapchat, and Display.Maintain efficiency and engagement during brand migration.
Education
Vanguard University of Southern California
BS, Marketing
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