Tim Furlow

Senior Manager, Personalization & Optimization @Lenovo

Responsible for Conversion Rate Optimization, Product Ownership, & Solutions with a team of 18 to drive personalization. Key Achievements- WW Roadmap - Path to Personalization in 5 Continents across Ecommerce. This roadmap mobilized over 30 strategic projects to be accomplished in each of the 5 continents over the span of a year- Accomplished the biggest incremental revenue win to date in our testing program by understanding the value of 1 to 1 vs basic personalization- Drove tool utilization for Adobe Target maximizing new features to help drive conversion- Standardized all incremental revenue reporting for testing using Adobe Target & Adobe Analytics- Established the first team for activation in personalization creating a brand new structure through Target based on key personas leveraging orchestration- Evangelized process change to hold greater accountability and doubling team efficiency.