Tim Dixon
Insight Partner, Brand & Advertising @Tesco
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WORK HISTORY
Insight Partner, Brand & Advertising @Tesco
I lead the delivery of insight for Tesco advertising communications and am accountable for tracking and diagnosing Tesco & competitor brand health- I\'m accountable for the deployment of a 750k research budget- I led the delivery over 80 research projects in 2023/24- I led the insight programme that helped create the top rated Tesco TV of all time, at Christmas 2023- I engage the c suite with insight - I write weekly and monthly reports that diagnose our brand health, for the Tesco Group Exec and UK Board.
EDUCATION
CIM | The Chartered Institute of Marketing
Professional Post Graduate Diploma, Marketing
Solent University
Master of Arts (MA), Marketing Management
University of Roehampton
Post Graduate Certificate in Education, Primary Schiil Teaching
London Metropolitan University
Bachelor of Science (BSc), Sociology
SKILLS
ABOUT TIM DIXON
I build partnerships and create trust, to make businesses work better. I specialise in insight and marketing and have many years experience of making the right things happen in the retail and advertising sectors, with some of the UK\'s most famous brands.I\'m influential because I\'m an expert in making things simpler, to get to the essence of what will work for customers. I translate complex things into simple, fresh commercial ideas generated from a deep understanding of customer behaviour. I connect with people and build strong relationships at work, creating the trust to get things done.I set up and lead successful teams. And we influence the most senior people in large organisations.
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