Tim Cass
Business Leader | Adjunct Professor | Veteran
- Role
- Marketing Manager, Construction Equipment-parts at CNH
- Location
- Hastings, NE, US
- LinkedIn followers
- 500 followers
About Tim Cass
Experienced Aftermarket Solutions Sales and Marketing Manager focused in construction, agriculture, government/military, and OEM engines. Specialties: Sales and Marketing management, Key Account management, government bidding/contract management, consultative selling, dealer profitability and development, training, teaching, and advising.
Experience
Marketing Manager, Construction Equipment-parts
Nov 2024 — Present
Responsible for leading a team of Product Marketing Managers with an annual revenue budget of $250M. Develops, implements, and monitors the marketing programs for major product categories for the Case and New Holland Construction brands in North America. Establish marketing strategies in alignment with commercial brands including product direction, advertising, packaging, pricing, expense budgets, profit plans, product life cycle and future product development.
Education
University of Nebraska at Kearney
BA, Manufacturing Management
1988 — 1992
Bellevue University
MA, Management
2004 — 2005
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