Tim Casart

About Tim Casart

I help brands break through the noise by finding what’s emotionally true — and giving it language, rhythm, and teeth.My focus: emotional storytelling, brand conviction, naming, voice + messaging.I post regularly about storytelling in branding, pop culture, taste, and the psychology of attention. If it makes people feel, I’m into it.Lately sharing more thoughts on curing indifference — one walk-and-talk at a time.

Experience

1. Strategist Storyteller Brand Voice Obsessive Partner at Chalk 242

   Chalk 242

   Feb 2017 — Present · Sarasota, FL, US

   I co-lead Chalk 242, a boutique brand and creative agency built to cure indifference. As Head of Story, I lead narrative development, brand positioning, voice, and messaging for companies across industries — from promising startups to billion-dollar enterprises.My focus is helping brands figure out what they stand for, why it matters, and how to say it like they mean it. That often means leading foundational brand strategy (purpose, positioning, voice), working hand-in-hand with design teams to bring brands to life, and collaborating with executive teams to align internal culture with external expression.I also help clients launch or relaunch brands with the right balance of conviction, emotion, and clarity — because the best strategy in the world still needs to make people feel something real.

Education

• University of Nebraska-Lincoln

  Bachelor's Degree

  1995 — 1999

Skills

• SEO
• Strategy
• E-Commerce
• Copywriting
• Interactive Marketing
• Online Advertising
• Email Marketing
• Content Management
• Art Direction
• Digital Marketing
• Content Strategy
• Mobile Devices
• Social Media Marketing
• Microsoft Excel
• Integrated Marketing
• Agile Methodologies
• Digital Strategy
• Management
• Online Marketing
• Public Relations
• Social Media
• Creative Direction
• Leadership
• Copy Editing
• Marketing
• Marketing Communications
• Search Engine Optimization (SEO)