Tim Atkins

About Tim Atkins

COO / Operator with 20+ years building high-performance, multi-site automotive retail operations—and modernizing the data/AI foundation that makes execution possible.At Easterns Automotive Group (12 rooftops;~$250M;~500 employees), I own enterprise execution across Sales, Operations, Finance, and Technology. I build operating cadence, KPI architecture, and cross-functional accountability—and translate digital transformation into measurable throughput, cycle-time, and revenue results.Highlights:• Scaled end-to-end omnichannel buying (first click to funded contract) to 30%+ of revenue; reduced customer purchase time ~50% through workflow redesign, training, and platform integration• Built a governed Microsoft Fabric/OneLake lakehouse integrating DMS, CRM, digital retail, web analytics, and HR—standardizing enterprise definitions that power dashboards, marketing activation, and AI use cases• Embedded AI + automation into high-volume workflows (claims, AP, internal knowledge/SOP execution) with controlled sources and human-in-the-loop guardrails• Led acquisition and integration of multiple franchise and independent stores—due diligence through day-1 go-live and stabilization• Selected as the first U.S. dealer beta site for CDK’s modern F&I platform and next-gen DMS; partnered with platform teams to improve workflows from click through contracting and fundingFocus Areas: Operating cadence | Revenue Operations/BDC | Omnichannel | M&A integration | Data governance | Microsoft Fabric/OneLake | Power BI | AI agents (RAG)| Vendor partnerships

Experience

1. Chief Operating Officer

   Easterns Automotive Group

   Jan 2020 — Present

   Own enterprise execution across Sales, Operations, Finance, and Technology for a 12-site group (~$250M revenue;~500 employees); instituted operating cadence, KPI architecture, and cross-functional accountability.Scaled true omnichannel buying and remote funding to 30%+ of revenue; reduced customer purchase time ~50% by standardizing digital-to-store workflows and aligning Sales, F&I, and Operations.Led buildout of a Microsoft Fabric/OneLake lakehouse (DMS, CRM, digital retail, web analytics, HR); delivered standardized data products and live dashboards used for daily management, marketing activation, and strategic planning.Embedded AI and automation into high-volume workflows (AP processing, insurance/claims, internal knowledge and SOP execution) with governance guardrails.Executive sponsor for IT and compliance modernization: cloud-first Microsoft stack, Azure AD, IAM/RBAC hygiene, vendor risk management, incident response playbooks, and regulated data retention policies.M&A and growth integration leader: acquired and onboarded franchise and non-franchise stores; managed due diligence through day-1 operations, system conversions, lender/OEM setup, staffing, and stabilization.Primary dealership partner for CDK product betas and rollouts (modern F&I and next-gen DMS), integrating end-to-end retail workflows and providing structured feedback to accelerate market readiness.

Education

• George Mason University - College of Engineering and Computing

  Computer Science

  1999 — 2003

• Harvard Business Analytics Program

  Certificate, Business Analytics

• Stagen Leadership Academy

  Integrated Leadership Program (ILP)

  2019 — 2020

• AFIP

  AFIP Certified Professional in Financial Services

  2010 — 2020

• Virginia

  Virginia Independent Dealer License

  2010 — 2019