Matthew Tillman

About Matthew Tillman

As a startup CEO or marketing leader, you don\'t have time or budget to waste. Your board wants pipeline, your sales team wants qualified leads, and you need a go-to-market engine that actually scales. That\'s where I come in.For over 15 years, I\'ve lived at the intersection of marketing, sales, and revenue operations, helping B2B companies move from chaotic growth to predictable revenue.I specialize in- Building Go-to-Market Strategies: Moving beyond random acts of marketing to build a cohesive plan that aligns product, marketing, and sales for maximum impact- Automating the GTM Stack: Implementing the right tech and processes to generate demand and measure ROI without a massive budget or headcount- Uniting Sales & Marketing: Creating the data-driven alignment and shared goals that turn cross-team friction into collaboration and revenue- Optimizing ABM & Demand Gen: I helped one company deliver 153% more qualified leads on a flat budget. I focus on targeting the right accounts and converting them efficiently- Leveraging AI for Operations: Cutting through the hype to apply practical AI solutions that save time and improve decision-making across the revenue team.If you\'re a leader at a B2B startup looking to build a revenue engine that works, let\'s connect. I\'m always open to talking about GTM challenges and sharing what I\'ve learned.

Experience

1. Head of Demand Generation and Revenue Operations

   ORO Labs

   Sep 2023 — Present · US

   Established and scaled ORO\'s demand generation, revenue and marketing operations teams.

Education

• University of Washington

  CERTIFICATE IN SOFTWARE PRODUCT MANAGEMENT

  2016 — 2017

• Eastern Washington University

  BA, Marketing

• Fordham Gabelli School of Business

  Master of Business Administration (MBA), Marketing and Finance

  2002 — 2005

Skills

• Online Marketing
• Branded Content
• SEO
• Digital Media
• Mobile Devices
• Product Management
• Mobile Marketing
• Marketing Communications
• Customer Insight
• Javascript
• Sql
• Data Analysis
• Brand Development
• Web Analytics
• Integrated Marketing
• Social Media
• Web Video
• Mobile Advertising
• Interactive Marketing
• Brand Management
• Cross-Functional Team Leadership
• User Experience
• Content Strategy
• Marketing Strategy
• Integrated Campaign Development
• Digital Marketing
• Marketing Automation
• Brand Architecture
• Html
• Analytics
• Advertising
• Strategic Partnerships
• Strategy
• E-Commerce
• Interactive Advertising
• Management
• Product Marketing
• Direct Marketing
• Brand Stewardship
• Sales