Till Pleyer
Senior Manager of Regional Marketing Dach @Workiva
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WORK HISTORY
Senior Manager of Regional Marketing Dach @Workiva
Frankfurt, DE
Leading regional marketing across DACH, partnering with Sales and cross-functional GTM teams to support brand awareness, demand generation, and pipeline objectives. Focused on aligning regional priorities, shaping integrated campaign plans, and contributing DACH market insights within EMEA marketing.
EDUCATION
Hochschule Heilbronn - Hochschule für Technik, Wirtschaft und Informatik
Diplom, Betriebswirtschaftlehre
SKILLS
ABOUT TILL PLEYER
I’m a B2B marketing leader with 15+ years of experience helping SaaS, cybersecurity, and industrial tech companies grow in Europe, especially in DACH. What I care about most is building marketing that actually moves the needle. Not just more noise, but programs that convert.My work usually sits somewhere between strategy and hands-on execution. I focus on full-funnel programs, field and partner marketing, inbound, ABM, and adapting global plays so they work in a local market. And I enjoy working closely with Sales to make sure pipeline, velocity, and revenue go in the right direction.After several years at Samsara, where I built the DACH marketing function from scratch and supported some of the biggest regional deals through inbound, I’ve now joined Workiva as Senior Manager Regional Marketing DACH. My focus here is to strengthen the regional GTM, build a steady demand engine, and help Sales with clear, relevant programs that fit the market.Before that, I scaled field events, launched vertical roadshows, and grew partner-sourced pipeline from 10% to 25%. I like work that’s practical, measurable, and close to customers.I live in Heidelberg with my wife, our daughter, and our two dogs. Before getting into tech, I trained as a gardener. A different world, but the idea of building things with patience and care still fits.If you want to exchange ideas on B2B marketing or GTM in DACH, happy to connect.
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