Tilak Shrivastava

About Tilak Shrivastava

I run B2B SaaS GTM.I turn buyer intent into qualified pipeline that revenue teams can plan around.Over 17+ years across India, the US, APAC, and MENA, I have led positioning, product marketing, demand generation, account-based marketing (ABM), performance marketing, lifecycle, and sales enablement for SaaS and technology businesses.Highlights:25K+ customers onboarded at Zoho13K+ SMB customers scaled at Avalara$3–5M pipeline per quarter and 300–350 meetings a monthBuilt repeatable growth across ABM, lifecycle, paid acquisition, and AI-enabled GTM, tightly aligned with salesI do my best work where marketing needs to move from scattered activity to a predictable, sales-ready growth engine.Brand-first thinking shaped me early. Dad spent four decades in FMCG. That is where I learned how trust compounds.Started around 2010, when I won a David vs Goliath Commonwealth Games mandate for swimming facilities without brand advantage or insider access.I also run 300 days a year hours logged) and practise Sahaja Yoga meditation. It keeps me calm when the stakes rise and helps me stay with hard problems longer than most.Core GTM Stack & Methodologies:Tools: Clay, Apollo, 6sense, Demandbase, Claude cowork, n8n, HubSpot, MadKudu.Motions: Signal-Based Selling, PLG, Enterprise ABM, Waterfall Enrichment.Metrics: NRR, CAC Payback, LTV:CAC, Pipeline Velocity.If you are building a long-term GTM strategy with global depth, let’s talk.

Experience

1. Fractional Head of Growth

   Stealth Startup

   Jan 2023 — Present

   Fractional Head of Growth for B2B SaaS, owning GTM, pipeline strategy, funnel economics, and sales-aligned execution across multi-geo mandatesDelivered annual pipeline with 3–4x coverage by tightening ICP, qualification, routing, and conversion disciplineImproved CAC payback from ~15 to ~9 months through attribution fixes, channel mix resets, and funnel conversion improvementsBuilt leadership scorecards across pipeline, velocity, win rate, CAC, payback, and churn driversRan integrated demand generation programs across paid, ABM, lifecycle, webinars, events, and partner motions, aligned with SDR and sales leadershipSet up weekly business reviews, funnel QA, and enablement refresh so pipeline commitments stayed predictable

Education

• Great Lakes Institute of Management

  Master of Business Administration - MBA, Marketing

• Nagpur University

  MSc