Tiki Gugushe

About Tiki Gugushe

Experienced digital marketer with a passion for all things marketing. Proven ability to navigate the ever-changing world of digital marketing, learn quickly, and apply best practices in an organized and trackable manner. Involved in most facets of digital marketing including client acquisition, marketing strategy creation, campaign architecture & management, and performance reporting to clients.If there\'s anything you\'d like to know about me or my experiences, feel free to reach out.

Experience

1. Founder Digital Marketing Consultant

   Trident Digital Marketing

   Jan 2018 — Present · Boston, MA, US

   At Trident Digital Marketing, we specialize in getting conversions for our clients through Facebook, Facebook Messenger, Instagram and Email. We also specialize in creation, reviewing, and optimizing Shopify stores as well as sales funnel hacking & optimization.• Crafted top-to-bottom marketing campaigns related to paid search, email, and paid social.• Advised clients on Landing Page best practices as well as Shopify store optimization.• Google Ads: created & optimized search and shopping campaigns.• Google Analytics: used to track performance, discover issues, and identify opportunities.• Facebook Ads: created & optimized campaigns using a 3-step funnel strategy.• Created top-of-funnel strategies as well as middle- and bottom-of-funnel remarketing strategies to reduce customer CPA and increase LTV.• Employed email marketing audience segmentation and used targeted automated email flows as a tool to increase customer LTV as well as subsidize CPA due to low cost of audience reach.• Advised clients on best platforms to use based on their brand’s goals & customers (Klaviyo vs Hubspot + Google Ads vs Facebook Ads).

Education

• Merrimack College

  BA, Accounting

  2004 — 2008