Michael Coburn
Digital Marketing Executive specializing in driving online visibility, engagement, and growth through innovative strategies.
- Role
- Director - Marketing at McCallum Theatre
- Location
- Palm Springs, CA, US
- LinkedIn followers
- 500 followers
About Michael Coburn
As a Director of Digital Marketing & eCommerce, I led the digital transformation and growth of Agua Caliente Casinos, a premier gaming and entertainment destination in Southern California. With over seven years of experience in the industry, I have a proven track record of delivering innovative and effective strategies that drive online visibility, engagement, and conversion for the brand.My core competencies include CRM, web/app development, email marketing, social media, and data analytics. I have successfully managed multiple projects, such as launching a new spa website, a mobile app, and a social casino platform, that enhanced the customer journey and increased foot traffic. I have also optimized the digital advertising and email campaigns, using advanced segmentation and trigger-based actions, to improve the metrics and outcomes. I am passionate about creating and implementing strategic approaches that align with the business goals and the customer needs, and that maximize the performance and success of the digital ecosystem.
Experience
Director - Marketing
Feb 2025 — Present · Palm Desert, CA, US
Education
Kent State University
BA, Sociology
Skills
- Crm Software
- Analytics
- Ecommerce
- Segmentation
- Ms Project
- Product Management
- Integration
- Strategic Planning
- Sales
- Marketing
- Training
- Powerpoint
- Marketing Management
- Email Marketing
- Direct Marketing
- Silverpop
- Loyalty Programs
- Sales Operations
- Customer Retention
- Agile Methodolgy
- Crm
- Strategy
- E-Commerce
- Strategic Partnerships
- Database Management
- Digital Marketing
- Ppc
- Mobile Devices
- Mobile Marketing
- Product Marketing
- Cross-Functional Team Leadership
- Wireless
- Customer Relationship Management (Crm)
- Customer Acquisition
- Management
- Online Advertising
- Requirements Gathering
- Web Trends
- Database Admin
- Webtrends Analytics
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