Tiffany Garside
Senior Sales and Marketing Specialist @Mercor
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WORK HISTORY
Senior Sales and Marketing Specialist @Mercor
San Francisco, CA, US
Senior Sales & Marketing Specialist (Contract)Mercor — RemoteCurrently supporting a top-tier AI research lab through Mercor’s expert talent network by shaping, testing, and refining advanced Sales & Marketing AI systems. My focus is on building workflows that mimic real-world marketing logic and revenue systems at scale using empathy driven narratives. Key Responsibilities:Evaluate and calibrate AI-generated marketing outputs across email, social, blogs and B2B sales channels.Architect onboarding playbooks, sales templates, and marketing guides for intelligent agents.Bridge human decision-making models with machine-learned content performance insights.Partner cross-functionally with product, content, and technical teams to refine accuracy and strategic output.Tools & Skills Applied:Braze • Email Lifecycle Strategy • AI Model Feedback • Marketing Funnels • Copy QA • CRM Logic • Sales Playbooks • Market Psychology • Prompt Engineering
EDUCATION
Columbus State Community College
Psychology
ABOUT TIFFANY GARSIDE
10 Year Copywriter | Email Marketing & Retention Strategist | Business Development & Revenue AdvisorI specialize in email-led growth, positioning, and business development systems that do the work before a sales call ever happens.What that looks like in practice —> • Email ecosystems that pre-qualify buyers• Messaging that shortens sales cycles• Copy that scales across product, marketing, and BD teams• Retention systems that stabilize revenue, not just spike itI’ve helped companies move from interest to intent by aligning language with how real buyers actually decide.Recent work includes:• Mercor (AI evaluation and technology firm with $350 in VC funding) • Bernice Hassan and Associates (finance & tax advisory)• Clever Education TechnologyMy clients range from EdTech, finance, and professional services firms to agencies and consultants managing complex, high-trust buying journeys.My approachI don’t write “conversion copy” in isolation.I build decision frameworks using:• Buyer psychology• Behavioral data• Email as infrastructure (not content)• Clear positioning that filters the wrong buyers outBecause the strongest growth signal isn’t volume.It’s If your company needs messaging that supports revenue, retention, and long-term scale, you’re in the right place. Over the past 9+ years, I’ve worked across finance, EdTech, and eCommerce brands designing email and SMS infrastructures that have collectively driven over $31.9M in client-attributed revenue.Most companies don’t have a traffic problem.They have a retention problem.What I focus on is what happens after the first interaction:1. onboarding that converts2. segmentation that reflects real behavior3. messaging that meets the customer where they are and systems that drive repeat purchases and long-term value. I’ve led lifecycle strategy that:• generated $420K in 90 days through email and SMS (DTC DNA 🧬 Brand)• increased revenue by 808% within 298 days for a finance firm• built retention systems contributing up to 45% of total company revenueMy work sits at the intersection of:behavior, messaging, and revenue.Not just campaigns, but systems that compound.If you’re building a company where lifecycle marketing is treated as a growth lever, not an afterthought, we’ll likely get along well
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