Tiffany Xia

About Tiffany Xia

Data-driven, multi-disciplinary marketer with 10+ years of experience spanning growth marketing, lifecycle, e-commerce, and sales development. I currently lead operations for Zendesk\'s North America regional marketing team where I try to see the forest and the trees (and maybe the stones and squirrels in between). In this role, I strive to drive cross-functional excellence, operational efficiency, and accountability across a maturing marketing organization.Notable achievements- Optimized lead routing and automated follow-up for Zendesk\'s inaugural Digital Sales team, servicing PLG prospects, resulting in 34% decrease in first response time and 28% increase in S2 opportunity conversion- Launched Zendesk\'s Trial and Demo nurtures driving $3.5M in attributed ARR in their first year in market- Launched and scaled Levi\'s first US-based loyalty program across web, mobile app, and brick & mortar; achieved 1 million signups in its first year- As the first marketing hire at Chili Piper (6th employee), I helped integrate their ESP (Marketo) to Salesforce, resulting in the company\'s first-ever lead funnel to a 2-person sales team.

Experience

1. Senior Manager, Performance Marketing

   Zendesk

   Oct 2025 — Present

Education

• UC San Diego

  Bachelor of Science (B.S.), Joint Mathematics and Economics; Chinese Studies Minor

Skills

• Inside Sales
• Data Analysis
• Social Media
• Economics
• Mandarin Chinese
• Econometrics
• Statistics
• Research
• Public Speaking
• Teaching
• Event Planning
• Matlab
• Analysis
• Spss
• Stata
• Microsoft Office
• Microsoft Crm
• Microeconomics
• Microsoft Excel
• Leadership
• Powerpoint
• Microsoft Word
• Sales
• Marketing Strategy
• Social Media Marketing
• Integrated Marketing
• Online Marketing
• Email Marketing
• Digital Marketing
• Content Marketing