Tiffiny Wiley

About Tiffiny Wiley

As an award-winning creative executive, I turn “salesy” marketing content into conversational and engaging stories to build online communities and drive success for high-growth companies. I am skilled at developing new marketing tactics using digital tools and automation, establishing and increasing the visibility of brands, and leading the creative process from concept to market. Applying big-picture thinking, data-driven decision-making, and creativity, I solve complex problems and improve processes. I leverage my emotional intelligence to build relationships and trust, resolve conflicts, and lead, motivate, and influence teams and stakeholders to long-term success. A few of my qualifications include: Generated revenue and profits for organizations from small digital agencies to global Fortune 500 companies, directing ecommerce, B2B, and B2C campaigns across the hospitality and residential, commercial, and financial services industries. Won a technical award from QSR Magazine for creating a digital marketing brand-collateral library at Jack in the Box and awards from McDonalds for developing the best marketing plan and increasing performance and revenue. Received a digital marketing certificate and Google Partner certification and currently pursuing Google Ads and Facebook Blueprint certifications and chatbot dialog flow and machine learning training. My expertise includes driving multiple projects simultaneously, on budget and within strict timelines. Skilled at data analysis, I look beyond the numbers to see marketing in the context of a broader business strategy. I am dynamic, with an entrepreneurial spirit, strong leadership skills, and the ability to influence and engage at all levels of organizations, including the C-suite. Regarded as a critical thinker and problem solver, I have provided thought leadership around strategy and planning, branding and growth marketing, and proven best practices. A self-starter, I execute independently with minimal supervision in fast-paced environments amid rapidly changing priorities, while being equally comfortable collaborating with teams. I am driven by achieving success for clients, teams, and businesses. My passion is creating, whether a great marketing plan, a beautiful garden, or a book. A compelling presenter, I translate complex ideas into simple but meaningful insights. I am on LinkedIn to network with other professionals. Please feel free to connect with me here or by email t••••••••@gmail.com

Experience

1. Managing Partner & CMO

   Hivemind Digital Partners

   Jan 2018 — Present · Reno, NV, US

   Following the merger with Pink Iguana, I assumed ownership of this startup digital marketing agency, growing exposure, developing additional revenue streams, and leading the rebranding. My role includes overseeing operations and 3 direct reports. I manage accounts, including client onboarding, education, and care and develop new business using third-party aggregators, email and messaging drip campaigns, word-of-mouth, and agency partnerships. Key Contributions:Increased recurring revenue (27%) YOY.Added 6 new clients in 2020 and expanded offerings, such as paid advertising, special promotions, and chatbots. Boosted client engagement, satisfaction, and retention by improving monthly reporting of KPIs and workflows.Saved $500/month and improved productivity. Streamlined the use of project software and tools for team communication and financial management.Improved information gathering for prospective clients. Established a strategy, personas, and a tactical plan, redesigned the website, and created free tools, such as an SEO ebook and demo chatbot.

Education

• San Diego State University-California State University

  Bachelor of Arts