Tiffiny Lutz

About Tiffiny Lutz

Tiffiny Lutz | email: t••••••••@yahoo.com |(51••••••21Marketing Director/Creative Strategist with 15+ years of experience resulting in Brand growth for Consumer and B2B markets. Former Entrepreneur and Corporate experience in Senior Care, Healthcare, Franchising, Advertising Agency and Retail industries. Regarded as highly effective in leadership roles with the ability to ensure the delivery of bold, compelling work resulting in revenue growth. I excel at analyzing consumer-generated data, identifying insights, and creating actionable creative marketing solutions. Strong belief in a \"Win Together\" mentality.SKILLS & STRENGTHSLeadership, Brand Development, Marketing Communications, Agency Management, Strategic Problem Solving, Client Relationship Management, Mentoring & Staff Development, Content Marketing & Social Media Marketing, Product Promotion, Sales Presentation Development, Training, and Budget Management.

Experience

1. Director of Marketing

   Caring Transitions

   Jul 2014 — Present · US

   Caring Transitions is the nation\'s largest, most trusted, professional resource for senior relocation services and the resale of household goods. As Director of Marketing, I proudly support over 250 franchise locations Nationwide with corporate marketing strategies, local marketing support, and brand management. Each location is CRTS certified. my role, I establish the brand vision and provide strategic direction to cultivate audiences by providing effective marketing solutions to drive revenue, profitability, and brand equity. I possess a keen understanding of consumer trends and use data analytics to drive business decisions and growth. Strong belief in a \"Win Together\" mentality.As Director of Marketing at Caring Transitions, I:> Develop cross-channel marketing & communication strategies consistent with the brand vision> Direct online content and marketing programs including persona development, inbound and outbound marketing strategies, social media and email campaigns to achieve targeted results> Curation of all standardized brand marketing materials to support awareness and lead generation> Overseeing all department staffing, training, and process development> Manage relationships with Agency Partners on all matters relating to marketing, public relations, and digital presence growth> Leverage analytics and use a data-driven approach to identify trends in the marketplace> Own P&L responsibility Click on the video below to see how we have the plan for a stress-free move!

Education

• University of Cincinnati

  Bachelor of Science in Design, DAAP, Graphic Design

  1985 — 1990

• Sinclair Community College

  Commercial Arts/Design