Tiffany Ward

About Tiffany Ward

I am a marketing professional with experience developing, managing and executing multi-faceted marketing campaigns including direct mail and email based tactics, sales collateral, social media, and agency/vendor management. My primary focus is on acquisition, retention marketing, customer experience and brand management. I have a proven track record of exceeding deadlines, maintaining budget and flawlessly executing marketing materials. I thrive in a fast-paced team collaborative environment. I thoroughly enjoy creating brand awareness and brand advocates, both internally and externally. I have a high structure, high-change personality that allows me to juggle multiple projects at one time. Specialties: Email Marketing, Marketing Coordination, Content Creation, Account Management, Copy Writing, Business Development, Digital Marketing, Social Media, Brand Awareness, Relationship Building, Networking, Project Management, Budgeting, Strategic Planning, Online Marketing, Expense Management, Public Relations/Thought Leadership2/5/18: Strengths Finder Results: Input, Arranger, Includer, Woo, Adaptability

Experience

1. Digital Marketing Specialist

   LovelyGroup

   Apr 2021 — Present · Omaha, NE, US

   MAJOR ACCOMPLISHMENTS/ACHIEVEMENTS: Oversee customer email database for segmentation of over 500k contacts Implement 40 email campaigns on average per weekPRIMARY RESPONSIBILITIES: Executes all of LovelySkin’s email marketing campaigns, assists our wholesale divisions, Olive & Delmar and Cosmetic Surgery Forum in executing their email campaigns and utilizing their respective contact databases. Collaborates with marketing, merchandising, and creative teams to develop email design, contact strategy and messaging. Manage and maintain our email contact file, and create audience segmentation based on prior purchase history or web browsing activity and personalization. Track email performance and engagement in a weekly report to the Marketing Director and Doctor Schlessinger. A/B Test and optimize email campaigns. Create best practices in email accessibility and email design renderings across mobile and various email client devices.

Education

• Metro Community College- Omaha

  Continuing Education- Graphic Design

  2015

• University of Nebraska at Kearney

  BS, Organizational Communications with emphasis in Advertising and Sales

  2001 — 2004

Skills

• Customer Retention
• Customer Service
• New Business Development
• Sales
• Project Management
• Direct Marketing
• Management
• Team Building
• Expense Management
• Crm
• Networking
• Thought Leadership
• B2b Marketing
• Market Research
• Social Media
• Digital Marketing
• Leadership
• Direct Sales
• Marketing Communications
• Strategic Partnerships
• Event Planning
• Direct Mail
• Strategy
• Coaching
• Copy Editing
• Marketing
• Lead Generation
• Product Marketing
• Social Networking
• Brand Awareness
• Social Media Marketing
• Copywriting
• Marketing Management
• Online Advertising
• Account Management
• Newsletters
• Marketing Strategy
• Email Marketing
• Event Management
• Project Coordination