Tiffany Selberg

About Tiffany Selberg

Creating captivating social media campaigns is my jam. Whether it’s driving sales for small businesses on TikTok or helping brands tell their story, I’m all about making digital connections that matter!‍ From starting as a content creator at the age of 12 that at my peak, amassed over 100k organic followers, to now helping brands level up their TikTok ads, my journey has been a whirlwind of creativity and strategy with measurable results. Grit and resilience is in my DNA. I\'m a first-gen college grad with AuDHD, and from a young age, I\'ve learned to create opportunities for myself instead of waiting for them to come along. I specialize in crafting compelling content, optimizing social campaigns, and turning data into digestible stories. From SEO to brand storytelling, I thrive on finding new ways to make brands unforgettable online and step outside of their comfort zone. When I’m not analyzing TikTok ad metrics or building a brand’s content strategy, you can find me being creative in my everyday life (big crafting gal), playing pickleball, binging video essays of random topics on YouTube, reading romance novels, and planning my next solo trip across the work

Experience

1. Content Creator Partner - the Hunger Games

   Lionsgate

   May 2015 — Present

   Over the last ten years, I\'ve had the privilege to work with Lionsgate and their agency partners on the three most recent Hunger Games film releases; Mockingjay: Part Two (2015), The Ballad of Songbirds and Snakes (2023), and Sunrise On The Reaping (2026), through my own fan-run Instagram account dedicated to the franchise. As a passionate advocate for the Hunger Games series, I leveraged my strong, engaged following to create buzz and drive awareness for the new film releases. My role involved:Content Creation & Strategy: Developing and curating compelling content (posts, stories, videos, and IG Reels) that aligned with Lionsgate’s marketing goals and resonated with the Hunger Games fan community.Brand Partnership: Collaborating directly with Lionsgate’s marketing team to align on promotional campaigns, exclusive content, and product tie-ins, ensuring an authentic and seamless brand experience.Audience Engagement: Building and maintaining strong relationships with followers, fostering a sense of community, and actively engaging fans through interactive content, polls, and giveaways.Campaign Promotion: Running targeted campaigns to promote key film milestones, including trailers, release dates, behind-the-scenes content, and exclusive interviews, all while driving excitement and anticipation among fans.Analytics & Reporting: Monitoring performance metrics (engagement, reach, impressions) to ensure content was effectively reaching and engaging the right audience, adjusting strategies as needed for maximum impact.This collaboration enhanced my social media management and content creation skills & also deepened my understanding of brand partnerships, influencer marketing, and fan community engagement.Through these opportunities, I\'ve been invited to and attended events such as San Diego Comic Con, CinemaCon, The Hunger Games: The Exhibition in both NYC and Las Vegas, as well as the NYC and LA premieres of the films.

Education

• High Point University

  B.S.B.A.

  2018 — 2022

• Hickory Ridge High School

  NAF Certification

  2014 — 2018