Tiffany Saunders

About Tiffany Saunders

Hi there! I’m Tiffany, a results-driven Director of Growth, B2B Client Success and Sales Leader, and former Chief Operating Officer with a passion for building sustainable, people-first growth engines.In the second half of my career, I’ve led transformative strategies that generated outsized results—including 16x revenue growth in under 3 years and a 2023 Inc. fastest-growing company award (#1171). I specialize in customer lifecycle development, data-backed insights, and high-trust team leadership across sales, success, and operations. I’ve scaled teams from 5 to 250+ while keeping culture, systems, and client satisfaction at the center.Currently, I serve as Director of Growth at Ideas by Mike, LLC, a trailblazing financial firm known for its client-first approach to retirement planning. I lead our CRM, marketing, and sales teams, drive partner expansion, and implement growth systems that keep trust and transformation at the core of everything we do. In my first year, we achieved 82% growth, our fastest annual growth to date.My path to leadership started in public service. As a Juvenile Probation Officer in Norfolk, VA, I spent nearly 8 years helping young people rewrite their stories—ultimately becoming a Senior Officer and leading reform initiatives as the Juvenile Detention Alternative Initiative (JDAI) Coordinator. I also co-founded Norfolk’s Commercial Sexual Exploitation of Children Committee, uniting over 40 agencies to better serve trafficking survivors and vulnerable youth.I’m a human-centric growth strategist who believes the best results come from leading with empathy, clarity, and purpose. If you’re building something bold, scaling sustainably, or rethinking leadership, I’d love to connect.

Experience

1. Director of Growth

   1.oak Financial

   Jun 2024 — Present · Norfolk, VA, US

   Drove seven-figure revenue growth in first year, contributing to the firm’s strongest performance period to date, including a record-breaking six-month stretch.• Led the implementation of a new operating system, establishing strategic priorities, execution cadence, and measurable outcomes across the organization.• Played a key leadership role in the firm’s rebrand to 1.oak Financial, strengthening market positioning, brand consistency, and external perception.• Designed and implemented end-to-end sales and client journeys, automating lead management, follow-up, and onboarding to improve scalability and conversion.• Oversaw CRM strategy, adoption, and optimization, increasing pipeline visibility, accountability, and cross-team alignment.• Supported and operationalized a strategic RIA partnership, ensuring full onboarding and integration by August 2025.•Managed and led the Sales, Marketing and CRM teams to align on growth objectives while strengthening leadership accountability.• Built a sustainable growth engine focused on content, community, and partnerships to support long-term brand equity and predictable pipeline development.Disclosure: Investment advisory and financial planning services offered through Advisory Alpha, LLC, a Registered Investment Advisor. Insurance, coaching, and education services offered through Ideas by Mike, LLC, DBA 1.oak Financial. Ideas by Mike, LLC, including any and all DBAs it may be operating under, is a separate and unaffiliated entity from Advisory Alpha, LLC.

Education

• American College of Education

  Master of Business Administration - MBA

• Old Dominion University

  Bachelor of Science, Criminal Justice

  2010 — 2012