Tiffany R. Frederick

Associate Director, Influencer Marketing @Tombras

Atlanta, GA, US

Develop and execute influencer marketing strategies to maximize brand visibility and ROILead cross-functional collaboration between social, paid, and creative teams to ensure alignmentOversee end-to-end execution of influencer campaigns, from influencer identification to content creation, contracting, deployment, and performance analysisNegotiating terms and rates ensuring alignment with brand goals and allocated budgetsPresent influencer marketing strategies and performance metrics to leadership and clients.Manage and mentor direct reports, fostering a high-performing & collaborative teamStay ahead of emerging influencer trends, platforms, and updates to optimize campaign effectivenessAdvise clients on influencer marketing strategies that align with broader business and brand goalsCultivate strong relationships with creators and agencies, aligning partnerships with brand objectivesAdvise cross-functional teams on best practices for integration across paid, owned, and earned channelsCoordinate with social media, creative, and paid media teams to integrate influencer content seamlessly across platforms

The University of Tennessee at Chattanooga

Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services

The University of Tennessee at Chattanooga

Bachelor of Science, Business Administration : Management