Tiffany Scheible

About Tiffany Scheible

Successful 20 year career reflects continuous advancement, a depth of diversified leadership experience, and consistent achievements in driving growth and tangible business results through cost effective marketing strategies. Proven strengths in influencing a global business team, directing all aspects of the marketing process, and ultimately establishing marketing as a strategic business function. Motivated leader, with an enterprise perspective, passionate about bringing products and services to life for consumers in a relevant, compelling way. Committed to building and driving high-performing teams that think differently to do what\'s right for the business. Well respected, trustworthy, results-driven professional that interfaces positively at all levels.Leadership & Vision • Led diverse Marketing leaders, business leaders and agencies across the US, China, non-China APAC, Europe and Mexico for 12+ years. • Built Product Marketing at NM to drive growth by creating differentiation and relevancy for our products.• Stood up Segment Marketing at NM to build a strategic, expertise connecting solutions to client needs with relevant and targeted activations. • Built the Marketing team, inside sales team and product management team while creating a performance-based culture that drove business results at TEKLYNX.• Stood up an international B2B marketing agency team for Spanish speaking resources.Driving Results• Drove increased confidence and over $259M incremental assets during a pandemic with an exclusive thought leadership webcast program for HNW clients and top advisors. • Built a product training app to drive sales for 9 brands, in 10 languages across 9 countries at JCI.• Led an 80% increase YOY in marketing-driven revenue in the sales pipeline for TEKLYNX. • Increased direct response and lead generation by more than 75% YOY at Metavante (FIS).• Drove 2X the lead production for 8 business lines with ROI-focused programs at Runzheimer.Brand Strategy & Execution• Led the training and execution of the new NM brand positioning “A Better Way to Money”.• Member of enterprise leadership team to rebrand the $10B Power Solutions business upon PE purchase. • Led the Power Solutions rebrand rollout with all Automotive OEM customers globally at JCI.• Led the brand strategy for Asia-Pacific non-China region at JCI with a focus on clarity and efficiency; reduced brands by 50%.

Experience

1. Senior Director, Head of Product Promotion (Sales Growth)

   Northwestern Mutual

   Jan 2025 — Present · Milwaukee, WI, US

   Responsible for merchandising Northwestern Mutual risk products to advisors and their teams by showcasing their unique value and how they deliver better outcomes for them and their clients.

Education

• Southeast Missouri State University

  BSBA, Human Resources

  1998 — 2002

• Lubar College of Business

  MBA, Management

  2003 — 2005

Skills

• Crm
• Product Management
• Customer Relationship Management (Crm)
• Business-to-Business (B2b)
• Leadership
• Management
• Strategic Planning
• Integrated Marketing
• Account Management
• Sales
• Salesforce.com
• Marketing
• Start-Ups
• Strategy
• Sales Process
• Lead Generation
• Email Marketing
• Marketing Strategy
• Business Development
• Marketing Communications
• B2b
• Direct Marketing
• Product Development
• B2b Marketing
• Project Management
• Training