Tiffany L. Kobashigawa

About Tiffany L. Kobashigawa

Strategic healthcare leader focused on aligning cross-functional teams to solve complex operational challenges. Specialize in using data-driven insights to improve revenue, brand positioning, and retention for health plans, SaaS providers, and hospital systems.KEY ACCOMPLISHMENTS• Achieve results in a matrixed organization through data analytics, communication and collaboration.• 20+ years as an operations, sales, marketing, and communications leader. • Complex health and hospital system experience including academic medical centers, focused on patient, provider, and member experience, engagement and acquisition.• End-to-end implementation of digital transformation projects. • 10+ years driving UX design & member engagement strategies.• 15+ years of planning and executing healthcare sales and business development initiatives.• Provide sound leadership and build effective teams to maximize organizational growth.• 15+ years of supervisory experience.• Fiscal acumen, managing operational budgets. • Managed care experience, including compliance-driven regulatory initiatives.• Experience working in union-represented organizations.KEY SKILLS• Collaborative Leadership • Strategic Planning • Sales Enablement, Performance & Operations• Relationship Management • Business Development• Public Speaker • Customer Segmentation • SEM/SEO Strategy • Brand Integration • Crisis & Issue Management • Campaign/Content Development• MarCom Operations • Coach and Mentor • Agency/Vendor Oversight• Creative and Innovative MindsetKEY RESULTS• Realized a 51% YoY Increase. • Gained 4% Overall Marketshare Growth. • Produced 5% LOB revenue growth within 12 months.• Exceeded sales goals QoQ by 13.18%.• Consistently achieved 41% ROI from Direct Mail Campaigns.• Reached 300% Revenue Growth in three years.• Designed MarTech stacks for VC-funded SaaS firms, collapsing siloed programs into single unified platforms.• Achieved ~500+ service-line-specific leads a quarter earning AMA Crystal and Healthcare AD Awards for digital campaigns, yielding~ 10% YoY increase in patient engagement.• Exceeded monthly page views for a top healthcare revenue-cycle vendor who secured industry-leading organizational awards including Fastest Growing Companies in America 2019 (Inc CTO of The Year 2019 (Nashville Technology Council), Most Admired Leader 2018 (Phoenix Business Journal) and Best Tech Start-Ups in Scottsdale 2018 (Tech Tribune).

Experience

1. Keynote Speaker and Panelist

   Argyle

   Jul 2022 — Present

   Thought leader presenting on how to build a MarTech Stack to address pressing organizational challenges, featuring the following key issues.• How to manage marketing digital transformations when the pace of technological change is accelerating rapidly.• Best practices for using MarTech to deliver personalized CX at scale.• Methods to break down barriers between your creative and technical staff to improve your marketing.• Ways to use your marketing data to demonstrate the impact of your marketing efforts.• The latest marketing technology trends, tools and strategies for success.

Education

• Cameron University

  Bachelor's Degree

• University of Pennsylvania

  Certificate Program

• Northern Arizona University

  Master of Business Administration - MBA

Skills

• Process Improvement
• Management
• Web Content Writing
• Business Writing
• Business Development
• Marketing Communications
• Analysis
• Strategic Planning
• Newsletters
• Social Media Marketing
• Content Strategy
• Marketing Strategy
• Consulting
• Feature Articles
• Proposal Writing
• Communication
• Integrated Marketing
• Public Speaking
• Customer Relationship Management (Crm)
• Social Media
• Public Relations
• Business Strategy
• Segmentation
• Strategic Communications
• Copywriting
• Marketing Copy
• Crm
• Project Management
• Advertising
• Business Process Improvement
• Training
• Content Management
• Direct Marketing
• Marketing
• Editing
• Project Planning
• Strategy
• Leadership