Tiffany J. Whalen
Product Marketing Manager | Launching products, go-to-market plans, and generating demand at scale
- Role
- Senior Product Marketing Manager, Marketplace at Biggerpockets
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Tiffany J. Whalen
As a Product Marketing Manager at BiggerPockets, I develop and execute marketing strategies and go-to-market plans that drive demand and scale multi-million dollar marketplaces at aggressive growth rates. With 17 years of experience working alongside the most powerful brands and media outlets like Anheuser-Busch, iHeartMedia, Cumulus Media, Gold\'s Gym, and FEI World Equestrian Games, my expertise puts businesses on a plan to prosperity no matter the market. My strengths include critical thinking, curiosity, high emotional IQ, adaptability, and an intuitive understanding of how to optimize resources and drive growth. I excel in marketing as I’m equally analytical and creative—using my right and left hands interchangeably as testimony—and love leading, spotting unexpected potential, and cultivating growth. What are your challenges? I have solutions. Expertise: Leadership, Marketing Strategy, Product Marketing, Marketing Planning, Market Research, Data Analysis, Event Marketing, Digital Marketing, Email Marketing
Experience
Senior Product Marketing Manager, Marketplace
Nov 2021 — Present · Denver, CO, US
Develop and execute marketing strategies and go-to-market plans to drive demand and scale Marketplaces• Identify high impact / low lift opportunities and lead continuous optimizations and improvement of funnels• Partner cross-departmentally with Product, Engineering, Data and Analytics, Media, Marketing, Sales, Customer Success to ensure seamless execution of marketing plans for optimal business impact• Align value propositions with flow of the market• Create content for product placement across mass media • Closely monitor analytics and present on progress
Education
University of Kentucky
B.A., College of Communication and Information Studies; Emphasis in Mass Communications and Spanish
2002 — 2006
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