Tiffany Hunter Rowe
Marketing Director - the Americas @Tourism Australia
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WORK HISTORY
Marketing Director - the Americas @Tourism Australia
CA, US
Leads the priority market strategy and a strong team of four marketing professionals through eective coaching and leadership. Responsible for driving consideration and converting demand with commercial partners in North America.
EDUCATION
Venue Management School
Diploma in Venues and Events, Venues and Events
Western Sydney University
Bachelor of Applied Science, Sport Management
TAFE NSW
Diploma of Venues & Events, Sales and Marketing Operations/Marketing and Distribution Teacher Education
TAFE NSW
Certificate II in Tourism, Tourism and Travel Services Management
SKILLS
ABOUT TIFFANY HUNTER ROWE
Senior marketing executive with 15+ years in tourism, aviation and hospitality sectors, known for increasing revenue, boosting brands, executing effective campaigns, driving impactful content programs, and leveraging data-driven strategies for delivering measurable growth for Australia’s leading travel and entertainment brands in US and AUS markets. STRENGTHS & EXPERTISE- Gallup Top 5 Strengths: Focus, Futuristic, Analytical, Disciplined & Harmony- DiSC profile - over-index in Conscientousness (C) i.e. Information specialist- Culturally-aware and naturally curious- Influential leader and strong collaborator- Behavioural economics and intuitive heuristic principles - Stakeholder and Executive management- Strategic brand positioning and media strategy-\'Make things better\' by challenging the status quo - P&L and budgetary management- A passion for culture, creativity and customers- Retail and growth strategies with direct revenue attribution- Productivity and efficiency driver- Strategic partnership acquisitions and activationsACHIEVEMENTS- Delivering a min. x5 ROI to organisations with revenue generating initiatives- Recognised for multiple leadership courses: Marketing Academy Scholarship, Women in Leadership, Future Leaders, Gallup/Clifton Strengths- Building high performing teams- Empathetic leadership that leads followers- Mumbrella and Global Media Awards Best Real-time and Data-Driven Marketing Awards 2022- Outstanding achievement award in Marketing for Tottenham Hotspurs and Chelsea FC events at NSW Events Awards Currently based in Los Angeles, if you\'re a purpose-driven brand delivering meaningful customer experiences and looking for a high performing marketing executive who can deliver measurable growth to your business please reach out, I\'d like to chat about how I could help.
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