Tiffany Grinstead

Vice President- Personal Lines Marketing @Nationwide

Lead marketing for Personal Lines product lines and distribution, focusing on auto, homeowner’s, rental, umbrella, identity theft and powersports products through independent agents and direct-to-consumer. Responsible for agent activation, member retention and cross-sell programs, direct-to-consumer media and marketing programs, segmentation, value proposition creation and insights generation to support solutions development. Focused on driving personalized marketing experiences through technology integrated with sales to generate direct written premium and deliver incremental retention lift.