Tiffany Grinstead
- Role
- Vice President- Personal Lines Marketing at Nationwide
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Tiffany Grinstead
To win in this increasingly competitive world marketers must be willing to drive…
Experience
Vice President- Personal Lines Marketing
Sep 2021 — Present
Lead marketing for Personal Lines product lines and distribution, focusing on auto, homeowner’s, rental, umbrella, identity theft and powersports products through independent agents and direct-to-consumer. Responsible for agent activation, member retention and cross-sell programs, direct-to-consumer media and marketing programs, segmentation, value proposition creation and insights generation to support solutions development. Focused on driving personalized marketing experiences through technology integrated with sales to generate direct written premium and deliver incremental retention lift.
Skills
- Thought Leadership
- Strategic Planning
- Segmentation
- Public Speaking
- Strategic Communications
- Corporate Communications
- Competitive Analysis
- Marketing
- Strategic Leadership
- Change Management
- Management
- Internal Communications
- Marketing Strategy
- Coaching
- Integrated Marketing
- New Business Development
- Training
- Business Strategy
- Team Leadership
- Product Development
- Online Advertising
- Public Relations
- Market Research
- Email Marketing
- Marketing Communications
- Team Building
- Strategic Partnerships
- Media Relations
- Market Planning
- Leadership
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