Tiffany Giddens

About Tiffany Giddens

I am a seasoned Global Sales and Business Development Leader, with a passion for elevating businesses through innovative account-based marketing strategies and transformative leadership. My journey has been marked by a fervent commitment to driving significant revenue growth, scaling international teams, and enhancing both B2B and B2C customer journeys across a multitude of global industries. With a direct line to the CMO, I’ve led diverse outbound sales strategies, optimizing lead management, and tripling engagement rates by implementing process improvements that resonate with KPI achievements.Harnessing the power of collaboration and strategic tool integration, I\'ve thrived in environments demanding agility and an empathetic grasp on customer needs—leading to increased transparency, decreased response times, and soaring close rates. Whether it’s boosting retention rates to unprecedented levels or spearheading innovative programs that generate millions in new pipelines, I bring a dynamic and authentic approach to business development. I’m not just an advocate for my clients; I am their unwavering ally in success, serving as a Subject Matter Expert to my teams, and guiding them through intricate sales landscapes to emerge triumphantly.Some key achievements include: Led all outbound sales strategies, including all global lead routing across 9 diverse business units, implementing unique sales plays while overseeing total sales reps including 150 inside sales reps, reporting directly to the CMO, implementing process improvement initiatives to ensure the achievement of KPIs Spearheaded lead management across 40+ countries, increasing transparency and reducing response time from 2-3 days to 20 minutes, quadrupling the rate of successful phone engagements Engaged with existing clients to boost customer retention, while serving as Subject Matter Expert to elevate SDRs\' marketing authenticity, resulting in utilization rate increases and close rates increasing from 40-50% to 85% Relaunched Demandbase with a fresh vertical, focusing on redefined demographics in healthcare and finance while initiating a manufacturing program, leading to the integration of current SDRs and the creation of a new manufacturingSDR team, generating a new revenue pipeline that drove nearly $1M in the first 2 months of launchingPlease connect with me through this profile if you\'d like to network together.

Experience

1. Head of Global Sales Development

   SolarWinds

   Nov 2024 — Present · Austin, TX, US

Education

• Texas Tech University

  Bachelor of Business Administration (B.B.A.), Marketing

  1995 — 1999