Tiffany Willard Dodson

About Tiffany Willard Dodson

Tiffany holds deep roots marketing and developing in the financial services and franchise industry. She has held senior marketing roles at well-known international franchises, including an international food franchisor. She is recognized not only as a top performing franchisee, but also as a top master franchisee and was voted by her peers to be the Master Developer, not once but twice. In the span of eight years, Tiffany grew her master franchise areas from four locations to 90. During her career, Tiffany has coached entrepreneurs achieve not only their financial goals, but also their long-term dreams. Furthermore, Tiffany published two books, Purple Goldfish Franchise Edition with co-author Stan Phelps, about six keys to creating a successful franchise system and The Simple Story of Salt, a book about the benefits of salt therapy. She offers speeches, and workshops on the topic. In her marketing career, Tiffany has the pleasure of working on some of the world\'s best-known brands: Miller Lite, Krispy Kreme, and Liberty Tax Service. During her marketing experience with these brands, she worked on brand strategy, brand management, brand planning, television, radio, outdoor, digital, print, promotions, execution, grass roots marketing, agency searches, multi-cultural programs, budgeting, and new products.

Experience

1. Director of Business Development

   Stanaland, Dodson & Associates, Llp

   Jan 2024 — Present · Winston Salem, NC, US

   Since 1984, Stanaland, Dodson & Associates, LLP has been a beacon in the Certified Public Accounting landscape, offering a wide array of services. Our seasoned professionals excel in business and personal tax strategy, meticulous accounting services including in-depth reviews and compilations, and insightful consulting services. We provide robust business valuation and adept guidance through the complex processes of mergers and acquisitions. Our focus extends to tailored accounting solutions for the construction, manufacturing, and trucking sectors, ensuring industry-specific financial needs are met with precision.Moreover, our firm is adept in the nuanced areas of estate planning, delivering sophisticated strategies for estates and trusts, and executing fee-based financial planning that aligns with our clients\' aspirations. We navigate estate administration with sensitivity and proficiency, and our cash flow forecasting services are designed to bolster financial foresight. At Stanaland, Dodson & Associates, LLP, we pledge to support our clients \'Beyond the Bottom Line\', with a commitment to fostering long-term financial health and prosperity.

Education

• Emory University - Goizueta Business School

  MBA, Marketing & Strategy

  1999 — 2000

• The University of North Carolina at Chapel Hill

  BS, BA

  1990 — 1994

Skills

• Management
• Budgets
• Outdoor Advertising
• Executive Management
• Business Planning
• Market Planning
• Relationship Marketing
• Marketing Research
• Marketing Communications
• Strategic Planning
• Brand Architecture
• Radio
• Social Media Marketing
• Marketing Management
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Integrated Marketing
• P&L Management
• Public Speaking
• Social Media
• Coaching
• Business Strategy
• Online Advertising
• Brand Development
• Social Networking
• Strategic Partnerships
• Online Marketing
• Point of Purchase
• Business
• Entrepreneurship
• Advertising
• Sales
• Email Marketing
• Program Management
• Tax Preparation
• New Business Development
• Lead Generation
• Competitive Analysis
• Start-Ups