Tiffany Diehl
Marketing Ops Leader | Scalable Martech Strategy | Marketo Certified Architect
- Role
- Owner at Rocksteady Marketing
- Location
- Reston, VA, US
- LinkedIn followers
- 500 followers
About Tiffany Diehl
I build marketing operations systems and teams that scale — making sure marketing runs efficiently, supports revenue goals, and can grow without breaking.With 15+ years of experience, I focus on the strategy, structure, and technology that power high-performing marketing functions. I’ve led global platform overhauls, restructured lead flow and campaign processes, and guided cross-functional efforts with sales, IT, and legal teams. I care about systems that are clean, teams that are confident, and processes that work.Strengths include- Building and leading high-performing marketing ops teams- Architecting scalable Marketo + Salesforce systems- Developing lead flow, campaign, reporting, and analytics frameworks- Driving alignment across marketing, sales, IT, and compliance teams- Implementing data governance and process integrity into operational strategy
Experience
Owner
Jan 2019 — Present · Reston, VA, US
At Rocksteady Marketing, I specialize in unlocking the true value of marketing functions for organizations.• Create content editorial engines that significantly boosted brand visibility and engagement. • Collaborate with cross-functional teams to refine demand generation strategies, driving measurable growth. • Develop and implemented marketing operations workflows that enhanced overall efficiency and effectiveness.
Education
Virginia Commonwealth University
Bachelor's Degree, Mass Communications, PR & Marketing
Skills
- B2b Marketing
- Marketing Communications
- Marketing
- Integrated Marketing
- Writing
- Marketing Operations
- Salesforce.com
- Copywriting
- Microsoft Office
- Sales
- Event Planning
- Demand Generation
- Press Releases
- Social Media Marketing
- Customer Relationship Management (Crm)
- Analytics
- Public Relations
- Communication
- Editing
- Product Marketing
- Brand Development
- Crm
- Email Marketing
- SEO
- Eloqua
- Social Media
- Software as a Service (Saas)
- Digital Marketing
- Marketing Automation
- Blogging
- Lead Generation
- Business-to-Business (B2b)
- Advertising
- Management
- Strategy
- Marketing Strategy
- Event Management
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