Tiffany Caputo

About Tiffany Caputo

I lead pricing strategy and monetization for enterprise SaaS platforms, helping technology companies translate product innovation into scalable revenue growth.Over the past decade, I’ve worked at the intersection of Product, Finance, and Go‑to‑Market organizations designing commercial models that enable companies to launch new offerings, expand into new markets, and maximize the value of their product portfolios.In my current role as Director of Monetization & Governance at Omnissa (formerly VMware End‑User Computing), I lead global pricing strategy across a multi‑product enterprise software portfolio including Horizon and Workspace ONE. My work focuses on evolving traditional licensing models into modern SaaS and consumption‑based pricing frameworks while establishing scalable governance processes that enable global execution.My experience spans pricing strategy, packaging, SaaS monetization, portfolio optimization, and commercialization of complex enterprise software platforms. I thrive in highly cross‑functional environments where solving complex strategic problems requires strong analytical thinking, structured problem solving, and the ability to influence stakeholders across the organization.Areas of focus include: • SaaS and consumption‑based pricing models • Product packaging and licensing strategy • Go‑to‑market monetization strategy • Portfolio pricing optimization • Revenue growth and commercialization • Pricing governance and operational scalingI’m particularly passionate about helping technology companies evolve their pricing strategy as they scale, ensuring their monetization models keep pace with product innovation and market opportunity.

Experience

1. Vmware

   Present

Education

• Kennesaw State University

  B.S., Early Childhood Education

  2001 — 2006