Tiffany Britt

About Tiffany Britt

I am a seasoned UX, Product, and Martech Leader with over 20 years of experience leading digital innovation across start-up, agency, and Fortune 100 environments. My career is distinguished by a deep commitment to transforming digital capabilities, driving meaningful organizational change, and aligning people, processes, and technology to capture substantial business value.At the core of my professional ethos is a passion for spearheading large-scale digital transformations that refine customer experience (CX) and build the necessary infrastructure—teams, processes, and operational models—for sustained success. My approach is rooted in rigorous strategic planning paired with a dynamic leadership style that promotes servant leadership and coaching. I am dedicated to empowering teams to excel and fostering a culture of continuous growth and collaboration, with a strong focus on nurturing and training.Visit my website at to explore my professional journey further and see how we can collaborate to drive digital excellence and build extraordinary teams. You\'ll discover a collection of my insights and detailed case studies that demonstrate my impact, including-** Caterpillar’s Marketing Website Transformation:** Led a multi-million dollar, multi-year digital transformation for Cat.com and over 100 networked sites, enhancing the digital experience for over 1 million monthly visitors across 24 regions and more than webpages, utilizing technologies like Adobe Experience Manager and Salesforce-** Building a Martech Platform and Scaling Digital Operations at Edit-Ability:** I revamped operational processes, trained a network of 50+ freelancers, and developed a custom WordPress network supporting over 160 websites. This strategic expansion significantly increased development velocity by 66%, reduced operational costs, and expanded service capabilities-** Agency-Wide Transformation at Simantel:** I directed a comprehensive digital transformation at Simantel, modernizing workflows, establishing strategic frameworks, and implementing change management to enhance process efficiency, team collaboration, and work quality-** Establishing a Web Accessibility Compliance Program at RLI Insurance:** I spearheaded the development of a web accessibility program, ensuring that over 30 internal and external websites and apps met stringent accessibility standards. This initiative not only resolved compliance issues but also established essential tools and processes, reducing legal risks and improving user satisfaction.

Experience

1. Global Technology Manager

   Caterpillar Inc.

   Apr 2021 — Present · Cary, NC, US

   As the Global Technology Manager I lead a team responsible for driving digital transformation, customer experience, and marketing improvements across global markets for Caterpillar’s Building Construction Products (BCP) division. CORE RESPONSIBILITIESMy team is responsible for-CX Strategy and Governance: Conducting research, developing customer journey maps, creating personas, and deriving insights to guide CX initiatives-MarTech Strategy and Oversight: Building infrastructure for media, Cat.com, email marketing, Salesforce Marketing Cloud, Salesforce CRM, and personalization-Analytics and Insights:** Developing and delivering standard reports, dashboards, and analyses across multiple business units-Regional Support and Training: Providing consultative support to regions and training marketers globally to enhance capabilities.KEY ACCOMPLISHMENTS- E-commerce Platform Revamp: Led the team that revamped Shop.Cat.com, launching new capabilities, expanding to new products, and integrating with the broader experience, reaching over 1 million users monthly- Marketing Analytics Platform: Lead the team that spearheaded the company’s first marketing analytics standard reporting platform. This includes constructing a data warehouse and built customized reports for multiple business units- BCP\'s Website Overhaul: Led a multi-year initiative to develop and implement a comprehensive UX strategy, templates, content strategy, and personalization features. Also responsible for training regional marketing teams and agencies- Pricing Strategy Innovation:** Led the initiative to expose MSRP on Cat.com and developed a model allowing multiple dealers to showcase their pricing based on specific configurations- CX Mapping and Strategy Development: Developed the division’s first detailed global CX customer journey map, audience segment strategy, and CX playbook, which now informs regional marketing strategies.

Education

• Midstate College

  Bachelor, Business Adminstration

  2001 — 2004

• Franklin University

  Masters, Business Administration

  2005 — 2007

Skills

• Entrepreneurship
• Public Speaking
• SEO
• Strategy
• Social Media Marketing
• Wordpress
• Small Business
• Marketing
• Management
• Team Building
• Web Design
• Business Development
• Online Advertising
• Change Management
• Team Leadership
• Content Strategy
• Blogging
• Business Planning
• Mobile Marketing
• Budgeting
• Social Media
• Sales
• Email Marketing
• Start-Ups
• Leadership
• Inbound Marketing
• Strategic Planning
• Budgets
• Training
• Online Marketing
• Project Management
• Search Engine Optimization (SEO)