Tiffany Bley
Senior Marketing Business Partner for the Western Operating Group @Terracon
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WORK HISTORY
Senior Marketing Business Partner for the Western Operating Group @Terracon
EDUCATION
Purdue University
BA, Communication
SKILLS
ABOUT TIFFANY BLEY
As a strategic and creative product marketing leader, I specialize in translating complex technology into compelling stories that drive product adoption and market growth. With over 15 years of experience across clean energy, EV charging, SaaS, and medtech, I’ve built and led go-to-market strategies that deliver measurable results—including 60%+ sales growth, 200% engagement spikes, and launches across global markets.From shaping messaging and customer personas to leading cross-functional teams through product launches, I thrive at the intersection of innovation, storytelling, and strategic execution. I’ve proudly led marketing at high-growth organizations like Solis and ChargePoint, launched robotics platforms globally at Zimmer Biomet, and scaled marketing programs across solar, fleet, and infrastructure tech. I specialize in driving alignment cross-functionally to deliver impactful results. My prior roles have encompassed everything from collateral development, sales enablement, competitive & market analysis, and lifecycle management for diverse market segments, always ensuring that messaging and positioning resonates with customer needs and industry trends. With a love for the technical product, I have expertise in translating the complex into simple and customer-focused messaging.
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