Tiffany Ashitey

About Tiffany Ashitey

Senior Media Executive | Creative Strategist | Podcast Industry LeaderNamed one of Hollywood Reporter’s 40 Most Powerful People in Podcasting three years running (2022–2024), I bring over a decade of leadership experience across podcasting, audio storytelling, video production, digital media, live events, and experiential marketing.Currently, I serve as Managing Director, US at Acast — the global creator-first podcast company that hosts, distributes, and monetizes shows worldwide.My expertise spans building content ecosystems, launching and scaling branded podcast networks, forging strategic partnerships, and leading high-performing creative and operational teams.Key Highlights: 3x Webby Award Nominee 2022 AdMonsters Women in Media Changemaker Award Winner Founder of the ESSENCE Podcast Network — the first-ever podcast network in the brand’s 50-year history, built and operated by women of color Delivered 5M+ podcast downloads to date; grew ESSENCE\'s podcast audience 85% year-over-year Developed, launched, and produced 4 original shows within 10 months, with 2 ranking in the top 15% of podcasts globally🤝 Led sponsorship activations and corporate partnerships with brands like MAC, Walmart, Spotify, Uber, WeWork, Bobbi Brown Cosmetics, Sweetgreen, and JP Morgan ChaseCareer Milestones- Produced experiential events with budgets over $750K and revenues exceeding $1.2M - Spearheaded 7-figure marketing campaigns with measurable ROI - Managed celebrity talent, C-suite relationships, and multi-platform branded content initiatives - Led major activations for Jordan Brand’s 30th Anniversary, Sports Illustrated Swimsuit Launch, NYC Wine + Food Festival, and New York Fashion WeekStrengths & Expertise- Leadership Development & Team Building - Content Strategy & Production (Podcast | Digital | Live)- Podcast Monetization & Growth - Business Operations & Budget Management - Strategic Partnerships & Client Relations - Talent Acquisition & Management - Branded Content & Experiential MarketingWhat Drives Me:Building platforms that amplify diverse voices, driving innovation at the intersection of culture and content, and leading teams to deliver standout creative and business results.

Experience

1. Managing Director

   Acast

   Dec 2023 — Present · New York, NY, US

   A market leader and senior executive responsible for leading and overseeing the overall operations, business strategy, and financial performance of Acast in the United States, including strategic planning, operational management, financial oversight, and stakeholder relations. • Lead strategic planning and implementation for Acast\'s local market strategy in the US.• Managed day-to-day operations and optimized performance to drive market profitability.• Build and maintain relationships with stakeholders, clients, and board members.• Managing local P&L and budget, ensuring financial health, and managing market profitability.• Lead a strong leadership team of market heads of Sales, Content, Commercial Partnerships, Operations, and Insight • Serves as one of Acast\'s public spokespersons.

Education

• New York University

  Master of Science (MS), Marketing

• Temple University

  Bachelor of Arts (BA), Communications

Skills

• Adobe Creative Suite
• Newsletters
• Nonprofits
• Sponsorship
• Non-Profits
• Strategy
• Online Advertising
• Integrated Marketing
• Marketing Management
• Email Marketing
• Copywriting
• Strategic Partnerships
• Public Relations
• Internal Communications
• Trade Shows
• Editing
• Marketing
• Management
• Fundraising
• Marketing Strategy
• Social Media Marketing
• Event Planning
• Html
• Nonprofit Organizations
• Social Media
• Leadership
• Philanthropy
• Digital Marketing
• Event Management
• Non-Profit Communications
• Budgeting
• Non-Profit Marketing
• Budgets
• Community Outreach
• Public Speaking
• Contract Negotiation
• Creative Direction
• Advertising
• Marketing Communications