Tiffany Huey

About Tiffany Huey

With over 15 years of marketing leadership experience in retail, eCommerce, CPG, and foodservice channels, I am passionate about driving growth and innovation. My core competencies include digital marketing, website and eCommerce optimization and management, data analytics, SEM, SEO, content management, vendor management, go-to-market strategies, campaign design and development, account-based marketing, shopper marketing, agency management, budget optimization and management, project management, relationship management, brief writing, executive presentations, team development, cross-functional collaboration, and various marketing tools and platforms. I collaborate with internal and external partners to create and implement innovative and effective marketing solutions that enhance the Starbucks brand and drive customer engagement, loyalty, and retention. I also empower and mentor my team to maximize their potential and performance.

Experience

1. Principal

   Huedeany

   Jan 2024 — Present · Bend, OR, US

   The HUEDEANY Team\'s experiences include B2B, B2C, and B2B2C spaces across retail, CPG, food service, and e-commerce channels. HUEDEANY frequently leads projects that involve- Promotions (seasonal, brand, etc.) from traditional POS to digital display advertising and everything in between including activation strategy and planning - Shopper marketing, collaborations & partnership strategy - Performance marketing - email, SEM, SEO, lead generation, social - Marketing Operations - Agency management, budget management, technology solutions, etc.

Education

• American University

  BA, International Relations, Economics

  1991 — 1995