Tiffany W.

About Tiffany W.

I’ve lived on both sides of social media, as a content creator building my own community…

Experience

1. Head of Marketing

   Meld Studio

   Nov 2023 — Present

   Lead marketing strategy, brand development, and social growth for a creator-focused tech startup. Building the entire marketing function from the ground up and drive user growth in under 12 months through organic, social-first, and creator-led initiatives- Build and scale content ecosystems across YouTube, TikTok, Instagram, and X, achieving multi-million-view growth through trend-driven storytelling, short-form video, and community-driven campaigns- Own the brand’s creative direction and voice, ensuring all content reflects authenticity, relatability, and cultural relevance- Develop and execute email marketing strategy across lifecycle, product, and community campaigns—improving engagement and retention through data-driven personalization and automation- Direct SEO and content marketing efforts, optimizing blog and web content to strengthen search visibility, drive inbound traffic, and support cross-channel growth- Build and manage a team of two (content creator + community manager), guiding content production, campaign execution, and community engagement across Discord and social platforms- Design and execute LiveAF Fest, a creator-centered sponsorship campaign with 9 brand partners (including Lenovo), generating 19K new users, 25K new leads, and 3M+ impressions in six weeks- Partner with Product and leadership to translate community insights into new feature launches, increasing user retention and satisfaction- Represent the company at in-person industry events like TwitchCon, DreamHack, and PAX, overseeing 10+ convention activations and two large-scale creator events, each under budget and delivering strong engagement and brand exposure- Implement and oversee a scalable marketing analytics framework (GA4) to measure performance, optimize campaigns, and guide strategic investment decisions.

Education

• University of Nebraska at Omaha

  General Studies

  2015