Tiffany Tieu
Sr Crm Strategist @Habit Burger & Grill
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WORK HISTORY
Sr Crm Strategist @Habit Burger & Grill
Irvine, CA, US
EDUCATION
Cal State Fullerton, College of Business and Economics
Marketing
ABOUT TIFFANY TIEU
Digital Marketing Strategist | CRM, Loyalty & Lifecycle MarketingI turn guest data into crave-worthy experiences. With 7+ years in CRM and digital marketing, I specialize in transforming everyday touchpoints into high-impact lifecycle moments that drive loyalty, revenue, and real brand love.Currently leading and scaling CRM strategy at Habit Burger & Grill, I sit at the intersection of ops, tech, finance, and guest behavior to build smarter, more human lifecycle marketing. From frictionless onboarding and first-order flows to national promotions, loyalty initiatives, and retention programs, my focus is simple: make digital hospitality feel personal and measurable.I’ve led CRM transformations, migrated full ecosystems (hi, Braze ), and partnered cross-functionally to launch data-driven campaigns across app, web, loyalty, and 3PD channels. My sweet spot is where storytelling meets performance blending strategy, experimentation, and a deep understanding of how guests actually behave.Things I’ll happily nerd out about: Lifecycle personalization & testing strategy Offer and promotion strategy that actually moves the needle Loyalty program design & engagement frameworks MarTech ecosystems, CRM architecture & data-driven journeys Digital hospitality and guest-first experiencesOutside of dashboards and journeys: astrology girly | pro Spotify playlist curator | NYT Cooking app scourer | proud void mom
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