Tiffany Sun
Content Innovation Leader | Driving growth at the intersection of content, marketing, and product for digital health & consumer brands
- Role
- Director, Content and Editorial Planning Content Lab & Patient Solutions at Novartis
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Tiffany Sun
Mission-driven content executive with 20 years of experience leading at the intersection of content, marketing, and product strategy for digital media brands, startups and HealthTech companies. Player-coach that scales multi-disciplinary teams, modernizes content and marketing operations, and partners with executives to drive business outcomes. I’ve launched award-winning consumer apps like Happify (honored as a best mental health app by Forbes, CNBC, and Healthline), created viral content for YouTube that generated millions of views and multi-year sales leads for, and led localization and AI content innovations across global markets for B2B2C SaaS companies. I\'m passionate about combining best-in-class content with emerging technologies to create impactful user experiences while fostering inclusive, high-performing cultures. I thrive in purpose-driven organizations where content is central to engaging people, driving growth, and making meaningful impact.
Experience
Director, Content and Editorial Planning Content Lab & Patient Solutions
Jan 2026 — Present
Education
University of Pennsylvania
B.A., Psychology, Summa cum Laude; Minors: English, Art History
UCL
Study abroad
Skills
- Web Analytics
- Strategic Partnerships
- E-Commerce
- Content Development
- Cms
- Social Media
- SEO
- Digital Media
- Brand Development
- Writing
- Omniture
- Drupal
- Newsletters
- Magazines
- User Experience
- Content Strategy
- Digital Strategy
- Traffic Generation
- Editorial
- Web Content Management
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